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The Long and Short of It: Why Longer Short-Form Videos Make Marketing Sense

Long-form and short-form video

“Make the video shorter! No one has an attention span these days!” You may have heard this refrain once or twice these days. Yes, short videos can lead to successful results for your business – but don’t underestimate longer short-form videos. They can be your marketing heavyweight. Let’s show you how one video can have […]

What Makes an Iconic Super Bowl Ad? The Elements That Make a Great Commercial

Super Bowl Ads

The Super Bowl, which attracts millions of viewers to both the game and the ads, is the biggest advertising event of the year. Brands invest millions of dollars in just 30 seconds of airtime (some even buy one second), so there is a lot of pressure to produce an impactful commercial. This year, a cost […]

Why Is Marketing Important? 4 Reasons You Should Invest More In Your Marketing

Marketing Investment

Are you a business considering investing more money in marketing? It’s a smart move. And we’re not just saying that because we’re marketers. Behind the buzzwords and the jingles, marketing can be the checkmate move to growing your audience – and your bottom line. It’s finding your distinct spot in the market and building a […]

New Year. New Goals. Our 4 New Year’s Resolutions for 2023

New Year's resolution

Happy 2023! As we start up the new year, it’s time to focus on our goals for the next 365 days. For a marketing agency, staying relevant and learning new marketing facets are vital as the industry is constantly evolving. The more we grow, the more we can grow our clients. Here are 4 new […]

How to Use TikTok for Business in 2022

By now you’ve heard of TikTok, the king of teen apps. With over 1 billion users already, and 1.5 billion by the end of 2022, this video-sharing platform shouldn’t be ignored. What started off as an offshoot of, a lip-syncing app, has turned into so much more. Yes, there are plenty of singing and […]

The Future of Digital Marketing

Where is digital marketing headed this year? We’re diving in. There are so many directions you can go but these are our suggestions. Our list includes AI, voice search, and personalization – but the biggest takeaway is not to let change scare you. You don’t need huge budgets or be a tech wizard to utilize […]