The Long and Short of It: Why Longer Short-Form Videos Make Marketing Sense
“Make the video shorter! No one has an attention span these days!” You may have heard this refrain once or twice these days. Yes, short videos can lead to successful results for your business – but don’t underestimate longer short-form videos. They can be your marketing heavyweight. Let’s show you how one video can have […]
SharpSpring Inbound Marketing Dashboard: A Great Choice for Overseeing Your Marketing Efforts
When it comes to content management, the right tool makes all the difference. SharpSpring is the perfect example. Our team recently switched to this powerful marketing automation platform. Our goal is to improve results and make marketing efforts easier for our clients. But how exactly does SharpSpring make both these accomplish these goals? Lead Generation […]
What Makes an Iconic Super Bowl Ad? The Elements That Make a Great Commercial
The Super Bowl, which attracts millions of viewers to both the game and the ads, is the biggest advertising event of the year. Brands invest millions of dollars in just 30 seconds of airtime (some even buy one second), so there is a lot of pressure to produce an impactful commercial. This year, a cost […]
Why Is Marketing Important? 4 Reasons You Should Invest More In Your Marketing
Are you a business considering investing more money in marketing? It’s a smart move. And we’re not just saying that because we’re marketers. Behind the buzzwords and the jingles, marketing can be the checkmate move to growing your audience – and your bottom line. It’s finding your distinct spot in the market and building a […]
New Year. New Goals. Our 4 New Year’s Resolutions for 2023
Happy 2023! As we start up the new year, it’s time to focus on our goals for the next 365 days. For a marketing agency, staying relevant and learning new marketing facets are vital as the industry is constantly evolving. The more we grow, the more we can grow our clients. Here are 4 new […]
Cross-channel Marketing Strategy 101: How to Build the Right Strategy for Your Brand
Look here! Over here! Read this! Watch that! Everyday, your customers are bombarded with thousands of things vying for their attention. From TikTok to long talks on their favorite podcast, from Twitter to TV, there are so many places your brand could be. By planning a marketing strategy that hits a number of places your […]
Does Your Company Need Marketing Consulting? A Quick Guide
You feel lost. You’re fully immersed in your brand and it’s a bit overwhelming. You want to guide your company to more growth – but how? Where? What’s the right strategy?
Rethink. Recruit. Retain. How Thinking Like a Marketer Can Improve Your Recruitment Efforts and Outcomes
Struggling with staffing? It’s tough out there right now. According to a recent article by The Heritage Foundation, “Job openings, at 10.9 million, remain at record highs, and record percentages of employers report unfilled positions and compensation increases.”
How to Use TikTok for Business in 2022
By now you’ve heard of TikTok, the king of teen apps. With over 1 billion users already, and 1.5 billion by the end of 2022, this video-sharing platform shouldn’t be ignored. What started off as an offshoot of musical.ly, a lip-syncing app, has turned into so much more. Yes, there are plenty of singing and […]
The Future of Digital Marketing
Where is digital marketing headed this year? We’re diving in. There are so many directions you can go but these are our suggestions. Our list includes AI, voice search, and personalization – but the biggest takeaway is not to let change scare you. You don’t need huge budgets or be a tech wizard to utilize […]
