Northland Newborn Foundation Brand Identity
Bringing a new brand into the world.
A great company needs a strong brand identity. Take Northland Newborn Foundation. Northland has one mission: to support the health of babies and families in northern Minnesota. It’s an incredible cause. It just needed a little help building a brand to represent them. Our designers and strategists rose to the task.
Brand Identity & Logo
First we sat down with the main Northland Newborn stakeholders and got to know them. From this conversation, we went to work. Our brand strategists laid out the brand vision and our designers started sketching. The result was a logo and brand identity that felt warm and comforting. It was everything that Northland Newborn stood for.
After the identity was perfected, we created supporting materials. The brand played and popped across stationery and other marketing pieces. The client loved it and loved sharing it.
Northland Newborn could not exist without its fundraising events. Each one had its own look and feel that required a unique brand. We built out logos and identities for each one, including Bouncing Babies, Savor du Nord, and Yeti Tour.
We love this brand like our own. We’ve been so proud to see this brand continue to succeed and support families in the northland.