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St. Louis County, Minnesota Words Are Powerful Campaign

A macro impact on microaggressions.

Words can heal — and harm. Especially microaggressions, which are words that have negative connotations for certain people. St. Louis County in Minnesota hired us to create a powerful campaign to help them raise awareness of certain ones and their negative impact.

The U.S. Federal Government reached out to order our powerful campaign posters.


First, we zeroed in on the people affected by four specific terms. We told their story and the implications the words had. The pieces were stark and stuck with you. They generated so much attention we had to build a poster-purchasing website. They are now used by various organizations, including the U.S. government.


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