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Meet Your Marketing Best Friend: The Advantage of a Content Firm

Content Firm

You’ve done your homework. You know you need to be keeping up with content. But who has the time? We get it. It is a balance of creating content for ourselves amidst client projects. If this situation resonates with you, it might be time to consider a content firm. Here are some reasons it will […]

Is It Over Now? The Top 5 Marketing Campaigns of 2023

Marketing Campaigns

What marketing blew us away this year? From larger-than-life digital boards to simple yet poignant copywriting, the marketing in 2023 was truly whipped up by masterminds. Here are our top 5 marketing campaigns this year.  Barbie Movie You gotta spend money to make money rings true. Especially for the “Barbie” movie. With a mix of […]

Product vs. Service Marketing: How to Approach Social Media the Right Way

Product vs. Service Marketing

Social media is an integral part of modern marketing. However, the approach to social media marketing can vary significantly depending on whether you’re promoting a product or a service. If you’re a government entity, there are no shiny products to share on Instagram, just helpful information and public servants. On the other hand, visuals make […]

How to Design a Great Logo and Brand Identity: Our Process

Logo Design

Is your logo and brand identity helping or hurting business? One look is all it takes. You can have the best product in the world but if your logo and brand identity don’t represent that, growing the bottom line will be waaaaaay more difficult. Why? Because design matters. People may claim that it doesn’t have […]

This National Park Week, Let’s Celebrate Their Copywriter

National Parks

It’s national parks week! Might seem like an odd choice for an ad agency to celebrate – but stick with us here. The National Park Service (NPS) is a prime example of effective government copywriting. Plus, who doesn’t like supporting the outdoors? We wouldn’t have headquartered our marketing agency in Duluth, Minnesota if we didn’t […]

The Golden Rule of Marketing: The One Thing That Will Make or Break Your Marketing

Marketing

When it comes to marketing your business or organization, there is one thing that matters most. This drives every decision you make and every dollar you spend. It’s the reason you exist and who you want coming back again and again.  If you haven’t guessed yet, it’s your target market.  Everything you do marketing-wise should […]

New Year. New Goals. Our 4 New Year’s Resolutions for 2023

New Year's resolution

Happy 2023! As we start up the new year, it’s time to focus on our goals for the next 365 days. For a marketing agency, staying relevant and learning new marketing facets are vital as the industry is constantly evolving. The more we grow, the more we can grow our clients. Here are 4 new […]