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St. Louis County, Minnesota

Changing People’s Tune about Vaccinations 

St. Louis County needed to improve immunization numbers. We belted out their message. 

No More Vaccination Procrastination 

During the pandemic, fewer families came in for check-ups, which has led to a decrease in vaccinations across St. Louis County in Minnesota. The County’s Health and Human Services department wanted to turn these numbers around, so they recruited us. We were instructed to devise a message that would gently remind people that getting kids immunized is important and shouldn’t be postponed. 

Sing a Different Tune

When it came to concepting solutions, we knew people were sick of hearing about vaccines and sterile messages from hospitals. So we sang a different tune. Literally. We turned our message into a catchy song. It reminded people of all the potential diseases out there and the importance of vaccines. Instead of being boring and bossy, it was bright and memorable. 

We worked with Duluth singer Breanne Tepler to bring the song to life. Once that was written and recorded, we headed to the Duluth Children’s Museum to film. The final cut gave the world a catchy and colorful song that makes our children and community healthier one note at a time. 


Before the campaign launched, 8 out of 10 vaccination stats were below the state average. After the campaign ran, all 8 were at or above the state average.