Meet Your Marketing Best Friend: The Advantage of a Content Firm
You’ve done your homework. You know you need to be keeping up with content. But who has the time? We get it. It is a balance of creating content for ourselves amidst client projects. If this situation resonates with you, it might be time to consider a content firm. Here are some reasons it will […]
Product vs. Service Marketing: How to Approach Social Media the Right Way
Social media is an integral part of modern marketing. However, the approach to social media marketing can vary significantly depending on whether you’re promoting a product or a service. If you’re a government entity, there are no shiny products to share on Instagram, just helpful information and public servants. On the other hand, visuals make […]
This National Park Week, Let’s Celebrate Their Copywriter
It’s national parks week! Might seem like an odd choice for an ad agency to celebrate – but stick with us here. The National Park Service (NPS) is a prime example of effective government copywriting. Plus, who doesn’t like supporting the outdoors? We wouldn’t have headquartered our marketing agency in Duluth, Minnesota if we didn’t […]
Investing in Brand: Why It’s Important and How to Convince Your Boss
You love the company you work for. You’ve got great benefits, work with great people, have a good life. But when it comes to bringing your organization into the 21st century, you’ve hit a wall. Every time you bring up marketing and branding, you get the old standby: “We’re too busy already. Let’s just keep […]
