The Art of Branding
A brand is more than just a name or a logo; it embodies a company’s identity, values, and aspirations. But what truly defines a brand? A company’s brand is not merely the message it conveys about itself; rather, it’s the perception others hold about it. Crafting a compelling brand requires understanding the brand you want […]
Love Your Brand: Tips for Building a Strong Brand Presence
The business world is dynamic and competitive; creating a strong brand presence is essential for success. Your brand is not just a logo or a product; it’s an experience and a promise to your customers. Loving your brand is an investment in building a compelling and memorable brand presence. When you work with us, we’ll […]
Navigating Digital Marketing in 2024: Stay Relevant with These Key Insights
In digital marketing, staying ahead of the curve is crucial for businesses seeking to reach new customers. It can be difficult to find the time to learn about these new platforms. Let alone trying to understand the ever-evolving algorithms and best practices for your content. Don’t worry; we will break down some key insights for […]
Meet Your Marketing Best Friend: The Advantage of a Content Firm
You’ve done your homework. You know you need to be keeping up with content. But who has the time? We get it. It is a balance of creating content for ourselves amidst client projects. If this situation resonates with you, it might be time to consider a content firm. Here are some reasons it will […]
Product vs. Service Marketing: How to Approach Social Media the Right Way
Social media is an integral part of modern marketing. However, the approach to social media marketing can vary significantly depending on whether you’re promoting a product or a service. If you’re a government entity, there are no shiny products to share on Instagram, just helpful information and public servants. On the other hand, visuals make […]
This National Park Week, Let’s Celebrate Their Copywriter
It’s national parks week! Might seem like an odd choice for an ad agency to celebrate – but stick with us here. The National Park Service (NPS) is a prime example of effective government copywriting. Plus, who doesn’t like supporting the outdoors? We wouldn’t have headquartered our marketing agency in Duluth, Minnesota if we didn’t […]
Investing in Brand: Why It’s Important and How to Convince Your Boss
You love the company you work for. You’ve got great benefits, work with great people, have a good life. But when it comes to bringing your organization into the 21st century, you’ve hit a wall. Every time you bring up marketing and branding, you get the old standby: “We’re too busy already. Let’s just keep […]
