What Are the 5 Pillars of Digital Marketing? We Break It Down
How do you build a great digital marketing strategy? Start with the five pillars of digital marketing. In today’s digital age, it’s essential for businesses to have a robust online presence. However, creating a successful digital marketing campaign requires a well-planned strategy and a thorough understanding of core marketing components. Here are the five pillars […]
The Copywriter Toolkit: How You Can Improve Your Marketing Writing Right Now
Being a copywriter is all about solving problems using words. Words hold power. Copywriters know this better than most. To find the right words, whether it is for a blog post or a big campaign, we lean on a myriad of tools and tricks. It’s more than just replacing a word here or there. You […]
Is It Over Now? The Top 5 Marketing Campaigns of 2023
What marketing blew us away this year? From larger-than-life digital boards to simple yet poignant copywriting, the marketing in 2023 was truly whipped up by masterminds. Here are our top 5 marketing campaigns this year. Barbie Movie You gotta spend money to make money rings true. Especially for the “Barbie” movie. With a mix of […]
Product vs. Service Marketing: How to Approach Social Media the Right Way
Social media is an integral part of modern marketing. However, the approach to social media marketing can vary significantly depending on whether you’re promoting a product or a service. If you’re a government entity, there are no shiny products to share on Instagram, just helpful information and public servants. On the other hand, visuals make […]
How to Win New Fans: The 6 Marketing Must-Haves for Athletic Programs and Sports Teams
Are you ready to level up? Any athlete will tell you that making it to the big leagues takes a combination of strategy, performance, and persistence. Same goes for marketing. When you dedicate time, energy, and expertise into marketing your athletics program or sports team, it’s a game changer. You can score new fans and […]
How to Design a Great Logo and Brand Identity: Our Process
Is your logo and brand identity helping or hurting business? One look is all it takes. You can have the best product in the world but if your logo and brand identity don’t represent that, growing the bottom line will be waaaaaay more difficult. Why? Because design matters. People may claim that it doesn’t have […]
This National Park Week, Let’s Celebrate Their Copywriter
It’s national parks week! Might seem like an odd choice for an ad agency to celebrate – but stick with us here. The National Park Service (NPS) is a prime example of effective government copywriting. Plus, who doesn’t like supporting the outdoors? We wouldn’t have headquartered our marketing agency in Duluth, Minnesota if we didn’t […]
Social Media Collaboration: Make the Most of Your Social Content
These days, social media is an automatic part of your marketing plan. But can you get more out of the hours you put into this constantly changing landscape? Yes, and it starts with collaboration. Social media has completely changed the way we communicate with one another. It has allowed us to connect and work with […]
The Golden Rule of Marketing: The One Thing That Will Make or Break Your Marketing
When it comes to marketing your business or organization, there is one thing that matters most. This drives every decision you make and every dollar you spend. It’s the reason you exist and who you want coming back again and again. If you haven’t guessed yet, it’s your target market. Everything you do marketing-wise should […]
What Are the Types of Marketing? 7 Styles of Marketing You Should Be Using To Reach Your Customers
You’ve done it! A eureka idea that’s sure to put your brand on the map. Now the question is…where the heck on the marketing map do you want to put it? When it comes to taking an idea from discussion to execution, you have a lot of options. Here are 7 types of marketing you […]
