Content: The Most Overused Word, the Most Invaluable Tool
Content. Content. Content. You’ve heard it a million times. Content is king. You’ve read countless articles. Why do you need another one? Because it really is that important to your marketing. If you’re well versed in content, look at this as a friendly reminder. If you’re new to content, then you’re in the right place. […]
Brand Storytelling: Where Do You Start?
Stories come in all shapes and sizes these days: movies, books, podcasts, video games, Instagram posts. A story is more than a well-worded tweet or a 300-page book. It’s something that pulls you in and makes you care. It’s crazy powerful stuff, and it may just be the ingredient your brand is missing.
Suffering from Linkhole? Here’s How to Find Broken Links
Recently, I was working on a blog post about the importance of investing in branding. While I was doing my research, I came across this stat: About 543,000 new businesses are started each month. Lovely. Great. Perfect. This is exactly the wordbite I was searching for…except it wasn’t.
Our Website Process: From Discovery to Launch
You can’t put together a new site, willy nilly. Well, you can, but it’d probably look and act like something from the nineties. That’s why we have a thought-out and well-tested methodology for site building. This list of laws ensures we don’t miss anything, and you get exactly the website you asked for. Depending on […]
Top 5 Holiday Ads of 2019
Tis the day of the night before Christmas, and it’s time to tackle one of the hardest questions of the year: what were the best holiday ads of the year? So grab the egg nog, some holiday cookies, and enjoy these ads that strike the perfect balance of Christmas cheer and marketing strategy.
Design 101: How to Tell If Your Freelance Designer Knows Their Stuff
So you’ve decided to hire a freelancer. We’re not going to poo poo that decision, it’s your business and your money. But we want to help you out. Because sometimes, freelancers aren’t all they lead you to believe. That’s why we’ve put together a list of questions and checkpoints so you can make sure your […]
Our Branding Process: Mindset Makes the Difference
We’re going to be 100% honest with you. Our process isn’t that different from any other branding agency/studio/shop/collective/what-have-you. It’s the mindset that makes the difference. And ours is certainly unique.
Our Onboarding Process: Starting Your Marketing on the Right Foot
In a successful marketing project, onboarding is everything. If you do it right, everyone starts out on the same page and the work delivers. It’s like a map on a long adventure, it shows you where you are and where you need to go — and how to get there.
WordPress Editors: Learn the Difference Between Classic, Gutenberg and Page Builders
As a web developer, I have been using WordPress for a long time. In that time it has changed dramatically. When I was first asked to build a site using WordPress it was known primarily as a blogging platform. It could be extended to do more, but this wasn’t commonly done. Fast forward to the […]
Investing in Brand: Why It’s Important and How to Convince Your Boss
You love the company you work for. You’ve got great benefits, work with great people, have a good life. But when it comes to bringing your organization into the 21st century, you’ve hit a wall. Every time you bring up marketing and branding, you get the old standby: “We’re too busy already. Let’s just keep […]
