University of Missouri School of Medicine
Video marketing that makes the grade.
The University of Missouri School of Medicine has been renowned as a great education and research institution. It tasked us with continuing this legacy. The challenge? Creating marketing vidoes from already shot footage from the campus.
Building Around Challenges
The 2020 COVID-19 pandemic has upended a lot of plans. The U of Missouri took a recommendation out of our WeekXWeek series and gathered footage and sent it to us to edit. This allowed for a safe project during the early pandemic days. Using Zoom, email, and a secure DropBox, we talked through the School of Medicine’s vision and examined its brand guidelines. Then we went to work.
Crafting a Campaign
After immersing ourselves into the brand, we pored over the footage. Using our mix of editing knowledge and storytelling capabilities, we crafted a range of videos ready to market the school. Each one featured personal stories from students and faculty while all feeling like a cohesive set.
The University was thrilled with the results and are planning to use them in both internal and external marketing ventures .