Fairview Range Physician Recruitment Campaign
Pushing the envelope beyond direct mail.
Fairview Range needed to recruit physicians. So they came to us looking for a direct mail campaign. We made them take a step back. Would that really capture the leads they were looking for? To accomplish their goals, we advised them to add a digital lead generation portion. They agreed, and we went to work.
Spoiler: We accomplished their goal.
![](https://creativearcade.design/wp-content/uploads/2021/05/Fairview_recruit-scaled-1.jpeg)
Overview
262 k
impressions
3000+
click throughs
Filled
4 hard to fill positions
Research
Our first discovery? It is difficult to recruit healthcare talents from a different region. Especially one in northern Minnesota. It’s gorgeous but often falls under the radar.
We needed to highlight that physicians could practice top-of-the-line medicine and live somewhere close to nature. The Iron Range fit the bill.
![fairview range recruitment digital](https://creativearcade.design/wp-content/uploads/2021/09/fairviewrecruit1-1024x683.jpeg)
Facebook and Digital Ads
Using lifestyle photography and direct language, we invited physicians to consider Fairview Range and the Iron Range. These ads led to a landing page that incentivized signups by offering a Starbucks gift card.
![fairview range physician recruitment digital](https://creativearcade.design/wp-content/uploads/2021/09/fairviewdigital-1024x683.jpeg)
Facebook and Digital Ads
Taking our insights, we turned out a video series showcasing that you could practice breakthrough medicine while having access to breathtaking outdoors.
![fairview range physician recruitment digital](https://creativearcade.design/wp-content/uploads/2021/09/fairviewfb1-1024x683.jpeg)
![fairview range physician recruitment digital](https://creativearcade.design/wp-content/uploads/2021/09/fairviewfb2-1024x683.jpeg)
![](https://creativearcade.design/wp-content/uploads/2021/05/healthcarepage_work2-1024x683.jpg)