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Fairview Range Medical Center

Pushing the envelope beyond direct mail.

One of our biggest ambitions is to do right by our clients. So when Fairview came to us looking for a direct mail campaign to recruit new hires, we took a step back. Would that really capture the leads they were looking for? To accomplish their goals, we advised they also add a digital lead generation portion. They agreed and we went to work.

Overview

262k

Impressions

3000 +

Click Through’s

FILLED!

Four hard to fill positions

Research

Our first discovery? It is difficult to recruit healthcare talents from a different region. Especially one in northern Minnesota. It’s gorgeous, but often falls under the radar.

We needed to highlight that physicians could practice top-of-the-line medicine and live somewhere close to nature. The Iron Range fit the bill.

Facebook and Digital Ads

Using lifestyle photography and direct language, we invited physicians to consider Fairview Range and the Iron Range. These ads led to a landing page that incentivized signups by offering a Starbucks gift card.

Facebook and Digital Ads

Taking our insights, we turned out a video series showcasing that you could practice breakthrough medicine while having access to breathtaking outdoors.

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