The Highlands Brand Identity
Putting The Highlands on the map.
The Highlands brand identity needed to feel sophisticated yet reflect its wild roots. This luxury gated community is nestled into the hills of Seattle and surrounded by mountains. It’s considered a hidden gem of the Puget Sound area and had the potential to be the next “it” neighborhood. To pull in homebuyers, the community needed a unique logo that lived up to its prestigious standards. We crafted an identity to suit.
An Alluring Logo
We crafted a logo that captured the surrounding beauty with an upper-crust flair. It felt both sophisticated and just wild enough. Which suited it perfectly for the Emerald City. Around it we designed The Highlands brand identity, simple yet effective. It now graces the covers of marketing materials and signage around the community.