Superior Shores Resort Marketing
A refreshed identity that’s a shore thing.
When you aren’t the only lodge on the big lake, your resort marketing needs to stand out. So when Superior Shores Resort came to us for marketing help, we did a deep dive. Through research and interviews, we found that Superior Shores isn’t just a resort. It’s a hub for the North Shore. A place where you can find condos, cabins, conference rooms, wedding halls, and even a restaurant. Our mission was to reflect all of this by building one cohesive brand.
Brand Refresh
First, we examined the existing brand before we started working on the resort marketing. We revamped the logo and created a whole identity system. This gave everything, from the condos to the restaurant, a single look and feel that connected everything. We also updated signage around the resort to reflect the new brand.
Billboards & Brochures
Then, we created resort marketing materials. Everything felt as refreshing as a dip in Lake Superior. A new generation was set to discover their new North Shore favorite.
