Regal Springs Tilapia Seafood Marketing
Branding that's no fish story.
Seafood marketing can be a balancing act. Take Regal Springs Tilapia. We needed to get across that this seafood company sold the best tilapia that was also eco-friendly. We did so by highlighting the story behind this stellar brand. The company prioritized the ecosystem and building a sustainable fishing model. We gave them branding and marketing material that made this crystal clear — and reeled in some new customers.
Branding & Marketing Materials
First, we gave the logo a refresh. We cleaned it up and made it better fit for different marketing pieces. Then we created these new materials. From tradeshow booths to booklets to brochures, we gave Regal Springs strong branding work to grow their brand.
We also built them a new website. It helped tell their story and made the user experience easier for customers and clients.
We worked with Regal Springs for over 5 years until they sold to another company in 2017. During that time we worked with divisions in Europe, Asia, Central America, and North America.