St. Louis County, Minnesota
Singing from the Heart
St. Louis County needed to increase awareness of the importance of adult immunization.
So we dropped another single.
Call your Doc, Get it Done, Make it Quick.
Last year, we belted out an award-winning song for St. Louis County promoting childhood immunizations. But vaccinations aren’t just for kids; they’re essential for every stage of life, especially for adults 65 and older. The County turned to us again to sing part two.
All it takes is Immunization.
We wanted this song to feel as if our childhood immunization song grew up a little bit (just like our audience). To set the stage, we chose to film the music video at the Hermantown YMCA, featuring thirty-plus adults all over the age of 65. Then we gave our singer, Breanne Tepler, a makeover. We took her from a folksy children’s singer to a 70s-inspired rock and roller.
Results
We targeted St Louis County zip codes and placed the video on Meta and YouTube Pre-Roll garnering:
• 1M+ Impressions
• Over 627,000+ views
• Over 600 click-throughs (overall)
