St. Louis County, MN
We leaned on local experts to give us the 411 on the dangers of lead paint.
Did You Know?
Homes built before 1978 could contain lead paint, posing serious health risks to your family—especially young children. St. Louis County reached out to us to create a way to effectively educate young families on the dangers of lead. Specifically, how to identify lead paint, prevent exposure, and take action.
All 16 short form videos can be viewed at https://www.youtube.com/@StLouisCountyMN/shorts
Video Series
Since we are not the lead experts, we turned to those who are. We talked to contractors, scientists, public health professionals, and families who have dealt with lead poisoning. The challenge is how to share the information we learned with parents of young children. Insert Lead Lessons, a short video series featuring various experts covering everything you need to know about lead paint.
We quickly realized these videos did not need to be overproduced. Instead, we took a more relatable approach by filming in a style that is popular with videos on our target audience’s favorite platforms: Instagram, YouTube, and Facebook. We gave our experts the prompt and let them talk.
Landing Page
Now that our audience is educated, we need to provide them with a resource they can turn to for further inspiration and actionable next steps. Insert the Lead Lessons Landing Page, an all-in-one website page filled with facts, a checklist, FAQs, and a place to view the video series we created.
