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Northwoods Surgery Brand Identity

Stitching together a new logo.

A strong brand identity instills trust. This is essential for brands, especially for companies that deal with health, wellness, and surgery. 

Northwoods Surgery Center strives to offer the most comfortable setting for its patients. They needed a logo to suit. We designed a logo that felt calm and beautiful: a solid tree lit by the northern lights. We also developed a website that fit the new brand and was easy for patients to use.

Logo & Identity

We designed a logo that felt calm and beautiful. The mark was a solid tree outlined by watercolor northern lights. It fit the beauty of the region and the feeling the brand wanted to convey.

Marketing Materials

We created thank you cards that showed off the new brand from logo to mission statement. They looked beautiful and gave Northwoods a professional edge.


Along with the rebrand, we built them a new website. This site made the user experience much easier on both client and customer sides.


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