Grand Itasca Clinic and Hospital
Creating a Clear Path Forward
Grand Itasca welcomes rheumatologist Dr. Jeff Eickhoff to its care team. Rheumatology is a new service offered at Grand Itasca, a specialty rarely available at rural hospitals. They need help promoting this new service and highlighting Dr. Eickhoff’s ability to see patients both in person and virtually.
Reaching Northern Minnesota
To make sure the news traveled as far as Dr. Eickhoff’s virtual visits could reach, we developed a full-scale awareness campaign. At its heart was a 30-second video capturing his approachable, holistic style of care and emphasizing the convenience of seeing a specialist without a long drive. The campaign expanded into social media, billboards, print, and digital ads, blanketing the region with the message that expert rheumatology care was now close to home or just a click away.
Expert Care Within Reach
The campaign didn’t just introduce a new provider; it opened doors to specialty care that many in the community thought was out of reach. With greater awareness and easy access to in-person or virtual appointments, Grand Itasca is transforming the way healthcare is experienced by patients across northern Minnesota.
