Fairview Range
Surgery You Can Trust
Care to Get You Moving Again
Fairview Range was excited to reintroduce orthopedic care to the region, this time with cutting-edge robotic technology through the Stryker MAKO system. The goal was twofold: spotlight the highly skilled new orthopedic team and build awareness of the hospital’s expanded capabilities, particularly in collaboration with local schools for athletic training and sports medicine.
A Team and Technology You Can Trust
We produced a dynamic 30-second video highlighting the orthopedic team and the advanced MAKO robotic-assisted surgery system. The campaign also featured their athletic trainers in action, including a segment showing one working with student-athletes at Hibbing High School, which emphasized our commitment to community health and youth athletics.
The campaign was launched across multiple platforms, including social media, YouTube, and local television. Supporting materials included print ads, billboards, and radio spots to maximize reach and reinforce the message. This multi-platform approach ensured the message was seen, heard, and remembered throughout the region.
