Fairview Range
Surgery You Can Trust
Fairview Range is expanding its general surgery team to incorporate the latest advancements in medical training, alongside the experienced care it already provides. To showcase this expansion, we scrubbed up and produced content that showcased Fairview’s expansion and dedication to providing top-notch care to the region it serves.
Most rural communities do not guarantee access to surgery close to home. Fairview Range wants to change this by providing a full-time general surgery team ready to tackle any surgery when needed. From routine procedures to complex surgeries, their experts are here to provide care close to home.
This was the driving force behind Fairview Range’s general surgery campaign. Together, we created a campaign promoting their two new surgeons while highlighting the fantastic team they’ve always had.
Video
To showcase their team and technology, we created 30-second and 15-second videos that captured the dedication and passion of their general surgery team. The main focus was on the two new surgeons who were featured in surgery and consulting with the rest of the team. From prep to the OR and recovery, the video provided a behind-the-scenes look into the world of surgery at Fairview Range.
Print and Radio
In print, our goal was to effectively communicate to patients where they can receive comprehensive surgical care and who they will receive this care from. Specific flyers and billboards were placed across the community and various Fairview locations, such as Fairview Mesaba Clinic.
