Fairview Range Physician Recruitment Campaign
Pushing the envelope beyond direct mail.
Fairview Range needed to recruit physicians. So they came to us looking for a direct mail campaign. We made them take a step back. Would that really capture the leads they were looking for? To accomplish their goals, we advised them to add a digital lead generation portion. They agreed, and we went to work.
Spoiler: We accomplished their goal.
Overview
262 k
impressions
3000+
click throughs
Filled
4 hard to fill positions
Research
Our first discovery? It is difficult to recruit healthcare talents from a different region. Especially one in northern Minnesota. It’s gorgeous but often falls under the radar.
We needed to highlight that physicians could practice top-of-the-line medicine and live somewhere close to nature. The Iron Range fit the bill.
Facebook and Digital Ads
Using lifestyle photography and direct language, we invited physicians to consider Fairview Range and the Iron Range. These ads led to a landing page that incentivized signups by offering a Starbucks gift card.
Facebook and Digital Ads
Taking our insights, we turned out a video series showcasing that you could practice breakthrough medicine while having access to breathtaking outdoors.
