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An Almost Disaster

Staying nimble when nothing went as planned. RRRRRRRrrrrrrrrrrr………silence. That’s the sound of a boat starting and then dying. That’s a pretty good metaphor for how the last few days played out. You can plan everything to a tee, and life will still happen. This is a behind the scenes peek at the almost terrible, almost […]

The 8Bit Podcast – Episode 031

In this episode of the 8Bit Podcast, we introduce our new copywriter, Talyn Riedesel. During a “Talyn Takeover”, she explains the difference between Voice and Tone when it comes to branding copy. She also talks about her year traveling abroad in Europe, Thailand and New Zealand. This episode has it all and sets the table […]

Infographics: 5 Reasons Why Your University Needs Them

Infographics can often be overlooked as key piece of content when it comes to attracting, engaging, and delighting students to attend a college or university. We know, we get it, they’re time consuming. After all, not only does it mean extensive research to get a bunch of technical stats, but it also means making a […]

5 Universities Who Understand How to Brand

In our “What is a Brand?” series, we stress the differences between logos, brand identity, and talked about how each plays a role in the overall brand. In this post, we’ve picked five universities whose brand identity elements and branding strategy we love—plus, some tips to help your university stand out.

How to Use Print in a Digital World

When marketers think content strategy, there’s emphasis on hitting all the digital mediums. Social media, blog, video, infographics, you name it. Which are all obviously important, but does that mean the good old Gutenberg days are gone?

3 Quick Tips for University Content Creation

Creating content for a university can be chaotic. With so much noise and competition in the university landscape, it can be difficult to know where to begin. What content do I make? Who do I make it for? How will I know if I’m making the right content to attract students to my school? We’ve […]

6 Truths When it Comes to Blogging

If you read our previous about blogging, you’d know that it still works to draw in readers. And if we’ve learned anything from our experiences, it’s that consistent blogging has boosted our online presence. But blogging is competitive—practically every business has one. So, what are the key take-aways you should keep in mind as you’re […]