Everything comes back to your brand. Whether it’s your website or your marketing, having a strong brand connects everything. The tricky thing is, your brand isn’t what you say about you, it’s what the consumer says. Therefore, you need to create branding that promotes the brand you want to be. Branding is an art, and it’s something we excel at.
Building Proper Branding
Branding isn't just one thing, it's a combination of elements. It's bigger than just a logo or a color palette. You need an expert eye and the ability to tell your brand story across language, design, and marketing. We understand how to build a brand from first sketches to campaign storytelling.
Your logo is the symbol that represents your brand. It is supported by a range of branding elements, but it carries much of the load. Therefore, you want a strong, simple logo. Simple doesn’t have to mean boring. With the right designer, your logo can tell a complex story. Our branding specialists understand how to create a long-lasting logo.
There’s more to a brand than just a logo. It takes a mix of things to build a great brand. The base parts of a branding identity are:
The main symbol that represents your brand.
A set palette that is always used on internal and external marketing, signage, and messaging.
A family of fonts that should be used on all materials. No Comic Sans allowed.
Shapes, icons, and patterns that build out the brand.
- Photography Style
A select visual style that matches the brand aesthetic.
- Tone & Voice
What type of voice does your brand have? Warm? Funny? Your voice and tone will drive your messaging.