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Regal Springs Tilapia

Branding that's no fish story.

Let’s talk about fish. Not just any fish, either. Tilapia. Regal Springs specialized in selling top-of-the-hook Tilapia. The company prioritized the ecosystem and building a sustainable fishing model. They just needed a sustainable brand. We took the bait.


The Creative Arcade Seafood Marketing Guide

Branding & Marketing Materials

First, we gave the logo a refresh. We cleaned it up and made it better fit for different marketing pieces. Then we created these new materials. From tradeshow booths to booklets to brochures, we gave Regal Springs strong branding work to grow their brand.


We also built them a new website. It helped tell their story and made the user experience easier for customers and clients.

We worked with Regal Springs for over 5 years until they sold to another company in 2017. During that time we worked with divisions in Europe, Asia, Central America, and North America.

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