Grand Itasca Clinic and Hospital
Here for Life’s Biggest Firsts
Grand Itasca’s OBGYN team is expanding to meet the evolving needs of the Grand Rapids community. To celebrate this growth, they reached out to us to share the good news across the region while emphasizing Grand Itasca’s commitment to comprehensive care.
Award-Winning OBGYN Team
We produced a series of engaging, short-form videos featuring interviews with Grand Itasca’s OB-GYNs, family doctors, and nurse practitioners. Each piece highlighted the compassionate, expert care provided at their Women’s Health and Delivery Center.
Using conversational prompts, we captured personal, relatable stories. The result? Videos that showcased genuine connection, collaboration, and individualized support for growing families.
A Playful Twist on the Tour
Of course, we filmed a traditional tour of the Women’s Health and Delivery Center, spotlighting the space, services, and what new parents can expect from day one.
But we didn’t want to stop there. We wanted to surprise people. Make them smile. Spark curiosity. So we asked ourselves: What if we showed this space through a child’s eyes?
Enter a curious 5-year-old, her mom, and one very big question: “Mom… where do babies come from?” Cue panic. Then clarity. “Babies come from Grand Itasca, of course.”
From there, mom and daughter tour the Women’s Health and Delivery Center together, exploring where babies really come from, complete with laugh-out-loud commentary from our tiny tour guide.
The result is a light-hearted, memorable video that makes a sensitive topic feel approachable, warm, and downright delightful.
