Fairview Range
Better Days Begin Here Campaign
Fairview Range is a trusted regional health system offering advanced specialty and surgical care close to home, but many community members simply didn’t realize the depth of services available right in their backyard. Fairview Range partnered with us to increase awareness and consideration for local surgical services, drive traffic to their website, and build long-term preference for receiving specialty care close to home.
We started by asking a simple question: “Why do people really see a specialist or have surgery?” The answer: so they can have better days. People don’t seek healthcare for procedures; they seek it for what comes after: relief, confidence, energy, comfort, and freedom. We shifted the conversation from hospitals and services to patient outcomes and quality of life.
We built an outcome-first campaign that spoke directly to everyday pain points in orthopedics, vein surgery, and urology: avoiding stairs, hiding legs, waking up at 3 am, and showing the better days that follow treatment. Messaging consistently reinforced advanced care “close to home” and featured an authentic testimonial from a local patient, who shared how multiple surgeries at Fairview Range helped her get her life back and return to activities like playing softball and mowing the lawn.
This campaign came to life across short-form video, print, and display ads, streaming audio, billboards, bathroom signage, and elevator signage, with unified calls to action that drove patients to schedule appointments on the website.
- Better Days Begin With Fairview | Karla |
Results
Overall, the campaign results show that patient-centered, symptom-led creative was very effective in driving engagement. Across the campaign, the strongest-performing assets were those that connected a recognizable problem with a clear, relatable outcome.
350k+ Impressions | 6,000+ Clicks
