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The Power of Core Mindsets and Why We Pivoted Away from Brand Values

Usually, when you’re branding a business or organization, you establish values. These are handpicked words that summarize the brand. You’ll often see them pasted on a wall or mentioned in proposals. When picked and used correctly, they are powerful. Too often, they merely become words on a wall and contribute little to your brand or […]

Mining Your Mindset: Giving Meaning to Your Brand Values

Values are vital, but sometimes they may feel meaningless. That’s okay. For some brands, a group of words isn’t the answer. You may need to pivot your thinking a bit. Like so many things, one size does not fit all. Or, some branding tactics don’t fit all. Instead of leaning on values to guide your […]