What Makes an Iconic Super Bowl Ad? The Elements That Make a Great Commercial

The Super Bowl, which attracts millions of viewers to both the game and the ads, is the biggest advertising event of the year. Brands invest millions of dollars in just 30 seconds of airtime (some even buy one second), so there is a lot of pressure to produce an impactful commercial. This year, a cost […]

An Almost Disaster

Staying nimble when nothing went as planned.  RRRRRRRrrrrrrrrrrr………silence. That’s the sound of a boat starting and then dying. That’s a pretty good metaphor for how the last few days played out. You can plan everything to a tee, and life will still happen. This is a behind the scenes peek at the almost terrible, almost […]