Introduction to Our New Series: Industry Spotlights
Unsure if your business would benefit from a digital marketing agency? Maybe you don’t even know where to start on what a digital marketing agency could provide you. Never fear; Creative Arcade is here! Welcome to our new series: Industry Spotlights. This series aims to shed light on various sectors where we’ve not only dipped […]
The Power of Buyer Personas
Understanding your target market is a strong component of any marketing plan. But what is the best way to do this? The key is building buyer personas. Essentially, a buyer persona is a fictional representation of your ideal customer. Building Buyer Personas How do you even start to build a buyer persona? Let’s break it […]
Talk like Yoda, We Shall: A Galactic Guide to Connecting with Your Audience
Today, we celebrate National Talk Like Yoda Day, making it the ideal time to unravel the mysteries of connecting with your target audience through the power of words in a way that Yoda himself would approve. Like the Force, it takes time to master the understanding of your audience. You must sense their needs, anticipate […]
Speak From the Heart: 2024 Gen-Z Slang Inspired Mother’s Day Cards
Feeling uninspired this Mother’s Day? We know you’ve spent hours at the store reading the premade cards, struggling to find anything that spoke to how you truly feel. Move over, Hallmark; we’ve designed the perfect cards for Mother’s Day 2024. Inspired by Gen Z slang, we wrote and designed cards that kids will resonate with […]
Unlocking Digital Potential: Partnering with Creative Arcade for Small Business Success
It’s Small Business Month, making it the perfect opportunity to discuss how digital marketing is imperative for small businesses. With digital opportunities expanding daily, small businesses need to seize every chance to stand out, connect with their audience, and thrive. At Creative Arcade, we understand the pulse of entrepreneurship. We’re here to champion your digital […]
Make the Most of Your Content on Instagram: the Power of Timing
Did you know that Instagram has a staggering 2.4 billion active users? Businesses should take advantage of this mammoth platform to showcase their brand, products, and services. With all the other content flooding users’ feeds, you may wonder how your posts will get the attention they deserve. The answer lies in understanding your account statistics […]
Takeaways from the 2024 Zenith Digital Marketing Conference
This was my first year attending the Zenith Digital Marketing Conference, which took place last week here in Duluth. Let me start by setting the stage for you. Two hundred creatives gathered in one space to learn, voice their opinion, and have a good time. Imagine that many brilliant minds are all in one room […]
Spring Clean Your Digital Strategy: Tips for Refreshing Your Online Presence
As the seasons change and the flowers bloom, it’s the ideal time to refresh your digital strategy. Like spring cleaning your home, refreshing your online presence can breathe new life into your brand and help you reconnect with your audience. Assess Your Current Strategy Before you dive into a new digital strategy, take a step […]
The Art of Branding
A brand is more than just a name or a logo; it embodies a company’s identity, values, and aspirations. But what truly defines a brand? A company’s brand is not merely the message it conveys about itself; rather, it’s the perception others hold about it. Crafting a compelling brand requires understanding the brand you want […]
Crafting Compelling Narratives: The Art of Storytelling in Digital Marketing
What makes a good story? I’m not talking about a good book you look forward to reading on a rainy day but rather a larger marketing narrative that connects an audience to a brand. Storytelling is the backbone of engagement. It guides brands through the vast sea of content and competitors. Experienced marketers use narratives […]
