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St. Louis County, Minnesota Foster Care Campaign

Connecting more kids with caring families.

We are experts at foster care campaigns. It is why St. Louis County has put us behind the creative wheel more than once. In this campaign, we showed real stories of real foster parents in the region. It enabled people to see that fostering was challenging but rewarding. We created a mix of videos, booklets, and ads to push the message out to the public. 

foster care direct mail

Fostering Change.

First, we tugged on heartstrings across billboards, online banners, and newspaper ads. Supportive homes were needed for a day, a month, or forever.

foster care quote


To cement our message, we met with foster families in the region and captured their stories. This footage was turned into various videos. Each one took a different direction: the urgent need, parent’s experiences, the positive. The tone was uplifting and highlighted the joy these kids brought into the parents’ lives. St. Louis County was able to use these videos online and on TV.

foster care newspaper ad
foster care outdoor board
foster care banners
foster care digital banner ads


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