St. Louis County, MN
Helping St. Louis County Find Foster Parents
Over 500 kids need overnight housing in St. Louis County.
We spread the word.
Finding the Next Generation of Foster Parents
You’re Enough
Videos
Landing Page


Marketing Materials
Along with the videos, we created radio ads out of the interviews. These pulled the best quotes and promoted visiting EnoughToFoster.com, the campaign landing page. We also created print ads, social media ads, and billboards to get our message out to as many people across the county.
Results
Over 8 weeks, our campaign made quite an impression.
Pre-roll YouTube
90.6K impressions
6.6K video views
Facebook Ads
1.2 million impressions
2,600 clicks to landing page
Audio Streaming Ads
108K impressions
40K reach
100 clicks to the landing page
With almost 3,000 visits to the foster care landing page and recent new inquiry mentioning “advertising” as the reason they’re signing up to become a foster parent, we deem this project a success.