St. Louis County, MN
Helping St. Louis County Find Foster Parents
Over 500 kids need overnight housing in St. Louis County.
We spread the word.
Finding the Next Generation of Foster Parents
Along with the videos, we created radio ads out of the interviews. These pulled the best quotes and promoted visiting EnoughToFoster.com, the campaign landing page. We also created print ads, social media ads, and billboards to get our message out to as many people across the county.
Over 8 weeks, our campaign made quite an impression.
6.6K video views
1.2 million impressions
2,600 clicks to landing page
Audio Streaming Ads
100 clicks to the landing page
With almost 3,000 visits to the foster care landing page and recent new inquiry mentioning “advertising” as the reason they’re signing up to become a foster parent, we deem this project a success.