Move over Millennials, there’s a new generation in town: Gen-Z. They were born between 1995 and 2010 and are making their mark on culture. They’ve known screens their whole lives and expect businesses to keep up. Their world is no longer on Facebook and Instagram, it’s thriving on TikTok, Triller, and Twitch. To talk to them, you need to understand them. Here are a few takeaways about Gen Z.
While we’re all feeling isolated from friends right now, this generation is doing it during the time in your life when friends are the biggest part. Look at your brand, its purpose, and how it can connect people right now. When you watch or listen, take account of the points made below:
- Type Their Language
- Make It Meme Worthy
- Make Some Noise
- Be Valuable