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Everything You Need to Know about Buyer Personas

A strong component of any marketing plan is understanding your target market. But what is the best way to understand them? This article is dedicated to breaking down the who of our marketing strategy — meaning finding out who your target market is and focusing your marketing efforts on attracting them to your brand. The […]

Navigating Marketing During COVID-19

Eight takeaways we’ve learned in the past few weeks. Confession. We’re still figuring out what marketing looks like in this new COVID-19 landscape. We had a whole content strategy planned out, and now it just feels, well, off. So it’s back to the drawing board, and more importantly, the chalkboard. Everyone, across every industry, is […]