In our last post, we shared the details regarding the third action in the Inbound Methodology, Close. The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them!
In our last post, we shared the details regarding the second action in the Inbound Methodology, Convert.You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat?