The Power of Buyer Personas
Understanding your target market is a strong component of any marketing plan. But what is the best way to do this? The key is building buyer personas. Essentially, a buyer persona is a fictional representation of your ideal customer. Building Buyer Personas How do you even start to build a buyer persona? Let’s break it […]
The Long and Short of It: Why Longer Short-Form Videos Make Marketing Sense
“Make the video shorter! No one has an attention span these days!” You may have heard this refrain once or twice these days. Yes, short videos can lead to successful results for your business – but don’t underestimate longer short-form videos. They can be your marketing heavyweight. Let’s show you how one video can have […]
The 8Bit Podcast – Episode 016
In this episode, we discuss some adventures in the Power of Play, Instagram stories, problems with video in facebook, new work for Fairview Range and the United Way. We also preface our trip to the University of Virginia where we will get to know a new client much better. We tease some video from Fairview […]
