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Catalyst Catch-Up: Social Media Storytelling

In this humorous hour-long panel at the Catalyst Content Festival, “influencers” Walter Masterson and Maximillian Clark talked to the crowd about their path to great social media storytelling. 


Over a few months, both creators grew their following on TikTok from zero to almost a million. How did they get there? Here were their takeaways. 

  1. Start with one platform
    • Pick one platform where your target audience hangs out and focus on it. They chose TikTok.
  2. Make as much content as possible
    • Try things and figure out what your audience likes. Through this trial and error, you’ll learn what works and what doesn’t. 
  3. Find your niche
    • Once you’ve figured out what the people want, give it to them. Make more and more content based on what’s thriving. 
  4. Expand your platform
    • Once you’ve got your one platform thriving, put extended content or similar content on other platforms. Ask followers to check out your other pages. 
  5. Keep creating
    • Nuf said. 

Do you agree or disagree with this advice? Let us know in the comments below.