DIY Marketing: Just Because You Can Doesn’t Mean You Should
Look, we get it. You’re scrappy. You’re resourceful. That “how hard could it be?” gene? We’ve got it too. Just because you watched a 30-minute video on how to fix a leaky pipe in your bathroom doesn’t make you a plumber. You may have the tools and the tips from a 50-year-old YouTuber一but here’s the […]
Never Cut Towards Yourself一Duh, Right?
There are some lessons in life we all learn early on: look both ways before crossing the road, don’t talk to strangers, always wash your hands. Simple. Obvious. Non-negotiable. And yet, here I am—two weeks post- “accident”—eating my healthy dose of humble pie. I love to cook. I do it daily. I even […]
Takeaways from the 2025 Zenith Digital Marketing Conference
It’s that time of year again! The 12th annual Zenith Digital Marketing Conference is back, and as a seasoned veteran (yes, technically I’ve only attended twice, but we’re rolling with it), I’m here to dish on the insights, the speakers, and my main takeaways from this year’s conference. Let’s get into it. What is […]
Is Your Website Up With The Latest Trends?
Whether you’re refreshing your website or starting from scratch, we’ve seen some seriously cool trends that blend creativity and functionality. Let’s break down what’s trending and why it matters. Mobile-First Design: No Brainer, Right? Since most people browse on their phones, designing with mobile in mind is a must. That means: Easy-to-tap buttons (because […]
Why Blogs are Important for SEO
What is SEO? SEO stands for Search Engine Optimization. It is the practice of improving a website’s visibility and ranking in search engine results pages for specific keywords. Basically, SEO helps people find your website when they search for something online. It makes your website show up higher in search results so more people can […]
Super Bowl 2025 Ads: Touchdowns and Fumbles
Because we are a marketing agency, we are basically required by law to give you our input on this year’s Super Bowl ads. So, grab your leftover wings, settle in, and let’s dive into the ads that made us laugh, cry, and cringe this year. Jeff’s Picks Favorites: OpenAI, “The Intelligence Age” It managed to […]
Inside Look at a Witty Marketing Campaign (and Why It Worked)
When it comes to marketing, standing out is often the name of the game. Some brands take this to heart with a witty approach—creating campaigns so unconventional that they not only grab attention but become iconic in their own right. Embracing Cheesy Fingers One of the most recent examples of witty brilliance we stumbled upon […]
Unlocking Business Growth: The Power of Partnering with a Marketing Agency
Let’s be real: running a business these days is like trying to scale the side of a mountain on a unicycle while blindfolded—challenging, exhilarating, and occasionally a bit terrifying. That’s where a marketing agency swoops in like your trusty safety net (or, better yet, your balancing coach) to help you shine and keep you moving […]
The Importance of Consistency Across Digital and Print Media
Today, customers interact with brands across multiple platforms—from a website on their desktop to social media feeds on their phones, printed ads in magazines, and signage on billboards. Each of these touchpoints contributes to a customer’s perception of a brand, making it essential for businesses to present a cohesive and consistent design across both digital […]
Round-Up: Recap of Our Summer
There is no avoiding it—fall is here. The crisp air is settling in, and we can’t help but reflect on what an action-packed summer we had at Creative Arcade. From filming new campaigns to celebrating award wins, each month brought new opportunities for creativity, laughter, and collaboration. Here’s a look at our summer highlights: […]
