Have a Merry, On-brand Christmas: What Makes a Great Holiday Commercial?
The holiday season is a time of tradition. You have your favorite movie, your favorite dish – and your favorite commercial. We know it’s not just us. Just like The Christmas Story, certain ads get airtime year after year because of how well-loved they are. True marketing magic is creating ads that capture the spirit […]
Will TikTok Be Banned? Here Are 3 Video Alternatives
Is TikTok being banned? Should I be moving to Reels or Shorts? Already, India has banned TikTok and the U.S. may follow suit. If you’ve grown a large crowd already on this platform, this can feel like a kick to the gut. While it’s still unclear on what will happen to this app, anything could […]
How Crazy Is the Potential of ChatGPT? Let’s Just Say Our Copywriter Might be Out of a Job
In recent years, the development of artificial intelligence (AI) has opened up a world of possibilities, including the potential of chatbots that are able to generate text in a human-like manner. One such technology is ChatGPT, a state-of-the-art natural language generation (NLG) model that has been developed by OpenAI. ChatGPT is capable of generating text […]
The Power of Video: ROI, Best Practices, and the Production Process
You know video could be a powerhouse for your brand. What’s stopping you? Time? Energy? Equipment? Whatever your hurdle is, we’re here to assure you that you can get over it. Video is too important to your brand communication to keep it on the sidelines.
Small City. Big Ideas: Why Working in Duluth, MN Elevates Our Creativity
When people think of ad agencies, they think of New York City, LA, or Chicago. No one suspects great creativity would thrive in Duluth, Minnesota. But it does! With technology advancements, social connectedness, and better life/work balance, working with a firm from the Zenith City is an optimal choice.
Nike and the Marathon: Ads That Have Inspired Us to Do Crazy Things
I am not a runner. Seriously. I was the teen who did cross county to hang out with my friends. Our long run days consisted of us running to the park, hanging out for half an hour, and then running back to school. (Sorry coach!)