5 Tips for Gaining Domain Authority
There are a lot of different terms and concepts to become familiar with when you’re a website owner or publisher trying to improve your search engine ranking. In this article, we will be discussing one of the important metrics in improving how your content ranks in search engine results – Domain Authority.
Content Marketing or SEO?
If you’ve been involved in online marketing recently, I’m sure you’ve come across the terms “content marketing” and “search engine optimization” (SEO). Over the years there has been a great deal of debate over which is the most effective method for achieving your online marketing goals. Should you put your marketing time and budget into […]
What is a Brand? Part III: The Brand
This is it. We’ve arrived at the conclusion of our riveting “What is a Brand?” series. So, here it is, Part III: The Brand. Even in the marketing world, there seems to be a lot of confusion surrounding what a brand is and what it isn’t, so we decided that it was time to set […]
What is a Brand? Part II: Brand Identity
In Part I of our “What is a Brand?” series, we cleared up a lot of the confusion surrounding logos. Just a quick recap, we’ve added the breakdown of a brand below:
What is a Brand? Part I: Logos
Logos. Do you have any idea how much work goes into making one little symbol? Just think about how much your business relies on nurturing one, tiny icon that is supposed to be the visual representation of your business. If used well, your target audience will be able to make a visual connection between your […]
8 Tips to Protect Your Website
Your company’s website is a vital part of your business, and it is often the first impression a potential customer has of you or your company. At a minimum, it is a major avenue of providing information and attracting customers. If you’re involved in e-commerce it is a direct source of revenue. Just as you […]
Your Website’s Role in Content Strategy and Inbound Marketing
An inbound marketing strategy involves a variety of different components. One of those components is your website. Exactly how important is your website to a content strategy? In this article, we’ll discuss exactly what the role of your website is and how you can optimize its effectiveness.
Kate Rod joins Creative Arcade as Copy/Content Writer
The 8Bit Podcast – Episode 020
The 8Bit Podcast – Episode 019
Ok, ok. This one is a little late to the party. We talk about the Minneapolis Miracle and the Minnesota Vikings loss to the Philadelphia Eagles in the NFC title game. Don’t hate on us, we’ve been so busy lately that we didnt get to post-production until now. But, its still a really good discussion. […]
