Service: The Single Most Important Pillar to Your Marketing
Did you know that 60% of consumers have stopped doing business with a company due to a poor customer service experience? Staggering? Perhaps. Surprising? No. Too often, companies underestimate the service pillar when it comes to marketing, and why? Because they are too focused on just creating content or just closing a sale. While we […]
6 Mistakes You’re Making in Your Sales
Not meeting your goals when it comes to sales? Hardly seeing any ROI? Thinking, what is it going to take for my target audience to give me a chance? See if you’re making any of the following blunders when it comes to how you’re selling so you can start connecting with your target audience.
WordPress 5 is Here! See What’s New
At Creative Arcade, we’re huge fans of WordPress. It’s a great platform for managing a website and its content out of the box, but can be extended to meet a variety of different needs. The platform has evolved from simple blogging software to a complete, extendable content management platform. The next step of that […]
The 8Bit Podcast – Episode 022
In Episode 22, we taste 1 year-old, homemade eggnog to see if it is truly better with age or if we will simply die a slow, painful death. We also discuss some interesting 2018 marketing facts that we obtained from Hubspot. We then round out the show by visiting an #AskCA question from […]
4 Things You Need to Know to Win Today’s Marketing Game
Marketing is a game. There is no question about it. You have to know your objectives, your strategy, and how your message will fit. You always have to be one step ahead and you go in knowing that you will either win or lose. Like a good game of Tetris, it can be strategic and […]
Friction: What’s Keeping You from Your Goals?
We’ve all gotten frustrated while working with companies when we’ve just wanted to make a purchase. Whether it was dealing with their terrible customer service line, not having the ability to make a purchase online, or simply struggled to find the submit button, we’ve all known the struggle. We’ve preached a lot about the flywheel […]
The 8Bit Podcast – Episode 021
Stop treating digital marketing as your little brother. The 8Bit Podcast – Episode 021 is back after taking a 6-month break. Phil and Jeff discuss why they took a break, share some of the work Creative Arcade produced and introduce Kate Rod. Kate started working at the agency in June and is responsible for […]
Everything About Inbound: The Flywheel
We’ll be real with you. The marketing world has seen a lot of change in recent years—as it should, because it’s a constantly changing landscape. Without a doubt, the most change has happened with how marketers are selling. This is where inbound comes in. Since our first post about inbound, there has been an overall […]
The Role of Personas in Web Development
The use of personas in software development and user experience design has been around for quite a while, but in recent years has been spreading to a variety of other fields such as marketing, design and communication. Even with this spread, many organizations have either never used this approach or haven’t spent the time to […]
What Is the Difference Between Web Design and Development?
When it comes to building a website (or building just about anything, for that matter), there is a lot of jargon that gets thrown around. Two terms we hear a lot in my industry are “design” and “development.” These two terms are often used interchangeably, when in fact they mean very different things. “What’s the […]
