The 8Bit Podcast – Episode 029 – The Role of Outbound in an Inbound Methodology
Today’s inbound methodology refers to the idea of the flywheel and taking strangers through the journey of attracting, engaging and delighting. How does an outbound (television, print, radio, outdoor etc) fit into this ideal? In Episode 029 we discuss it .
3 AWESOME Universities Who Know How to Engage Online
Where do you think your university stands when it comes to student and alumni engagement? If you answered “not the best” then this post might be for you. Especially getting your alumni actively involved in your university can be a struggle—and, like most universities, you’re probably hoping that your alum will decide to become donors […]
Understanding Demographics and Psychographics
Dear diary, Sometimes I feel like no one understands me. Why can’t people see that I’m just a 25-year-old male who makes $45,000 a year as a service technician? Wait, what?
Creating Good Design for Your University Every Time
Incorporating high-quality design into your marketing strategy for your college or university should be EMPHASIZED (we say that with emphasis). Seriously, we can’t stress good design enough, especially because we live in a world where showing carries more weight when it comes to delivering a message than telling.
Content Marketing vs Inbound Marketing Explained in 10 Seconds
We’ll make this short and sweet. Content marketing is not the same as inbound marketing. Content marketing is a SUBSET of inbound marketing. And that’s pretty much all you need to know. It only took you 10 seconds or less to read that, right?
The 8Bit Podcast – Episode 028 – In-house Digital Capabilities?
Depending the size of an organization, digital capabilities, like social media, are handled internally, externally or a mix of both. However, depending on how the organization “values” the discipline, the resulting “investment” (time, expertise, money) follows suit. In this episode, Phil and Jeff discuss the pros and cons of having internal digital capabilities in your […]
St. Louis County Website Receives MAGC Award
Creative Arcade is proud to have been a part of the St. Louis County website redesign, earning the St. Louis County website a MAGC (Minnesota Association of Government Communicators) award. Along with the design, Creative Arcade also provided guidance on a menu system to better organize the new site and worked with several departments in […]
6 Tips for How to Become an AMAZING Storyteller on Social Media
Storytelling should be approached as a way to connect with people. And it’s the core of every piece of content you create. You’re trying to get a point across. But what makes a good storyteller on social platforms? How can you draw people in and hold their attention? Check out our top six tips to […]
The 8Bit Podcast Episode 027 – Inbound Recruitment
One of the biggest challenges for organizations today is the national low unemployment rate. When a position is open, it’s hard to find the right talent to fill that position. At Creative Arcade, we have been asked on multiple occasions about how to break through and help find that talent in other ways. One of […]
Alumni Engagement: The Power of UGC
UGC: user generated content. It can be a powerful tool—when used right. Especially for your university, just think of ALL the great content that your students, faculty, staff, and alumni have created that showcase your university. Now ask yourself, “Have I been taking full advantage of this?” The beauty of UGC is that it can […]
