Creative Arcade 8Bit Podcast – Episode 002
Creative Arcade discuss an article found on FastCompany regarding branding by debranding. We also discuss the commotion happening in Canal Park as Duluth prepares for Grandma’s Marathon next weekend. Speaking of Grandma’s Marathon, we tease our 2nd Annual Bloody Mary bar happening at our offices. Did we mention that we love doing this podcast?
We are on now officially on iTunes.
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Transcription
Phil: [inaudible] [inaudible] [inaudible] [inaudible] [inaudible] [inaudible]
Jeff: maybe better based off today and go hit some golf balls and I’m gonna pick my nose. Just kidding. All right, everyone, this is Jeffery [inaudible] and Phil Davidson. Uh, this is the APA podcast put on by creative arcade, uh, graphic design marketing studio based in Duluth, Minnesota. Uh, so the episode two of, uh, of the, uh, podcast, uh, last time when we talk about it, why don’t we talked about the origins of our name, creative arcade and why we went that direction. We talked about Instagram and there their new identity and brand. Okay. Oh yeah, I remember that now. Yeah, I think, you know, the last time we were a little bit long, but that’s okay for an origin story right now. I think we’ll be okay probably a little quicker and some of her [inaudible] to be fair to the story. Yeah. I couldn’t just, we couldn’t cut that thing down that, that, that, that’s a riveting story.
Jeff: So it’s like all that comic book movies, those origin stories. Yeah. [inaudible] can I do it justice? Right. You can’t just fast forward, you can DVR and go through the commercial on that. Right, right. So anyways, um, so anyways, uh, I was flipping through Facebook today and, uh, I came across an article by fast company, you know, the magazine, fascinating component design and culture and whatever and how it all Kinda works together. Um, but it was, I I on this one, it was kinda interesting. It was a, it was an article about branding and the future of it and, um, the, the blog article was written, hold on, I’m going to find it here. I don’t have to make sure I give her, so it’s fast company’s Jasmine Bruker View Br, you y. C. K. E. R I think. Anyway, she had a good article. It was just talking about in her mind, the, the future of branding is debranding.
Jeff: Um, and she just talked a lot about, um, all a lot of things. But I mean, I’m just going to read the last part and that you kind of, um, so, so the audience may be hearing about this for the first time, but we should let them in on the, the secret that I’m hearing about this for the first time, right, right, right. This is, this is, this is something that you might do from time to where maybe I’m going to throw something or vice versa and you guys might not know anything about it. So seeking my true reaction to reaction, but she, so this is just the way she ends the article. So she says, instead of throwing money at yet another branded content campaigns, go back to the original notion of a brand fine tune your product’s quality design and is their ability become a producer of shoes again, instead of surrogates spirituality, it’ll make your life and consumers’ lives simpler. Don’t throw a new product on the market if it’s not intrinsically better and more durable than what already exists. We don’t need more branding. We need fewer, better quality products. People will find you. Have you ever thought of a career in audio book greeting me? Yeah, it was amazing. My Stearns county accents, it was amazing with my mouth. Hit me at the end of my, my chair here and I’m standing. Um, so anyways, um, so I read you that because I mean I’m just gonna wasn’t going to go through
Phil: the whole, the whole article, but I mean she was, what she basically getting at there and it was, she talked about earlier in the piece was just that there’s, you know, obviously with, when you layer in things like digital, uh, work, which we are, you know, we love, we do tons of digital, we do a lot of tons of traditional media. But I think she was early in our, I guess she talked about with so many brands out there and so many, um, different ways of market things that I think what she’s saying is that, um, by debranding, it’s not so much that you’re not going to be still continuing to brand or to market your brand. It’s just that, um, maybe if you get, just have better products and services instead of just throwing out something and getting on a, on a kind of a trend or whatever, it’s always have, you know, go back to the basics, make your things better, make your service line better. Um, and then tell those stories instead of just, and I think she’s right because I think at times, don’t you think that there’s just a lot of stuff alter for the sake of having stuff and stories for the sake of having stories that really truly meet genuine?
Jeff: Yeah, this is, this is great. I love it. I think all companies should work on their product or their service first and then invent, worry about marketing and advertising it. Um, there’s nothing worse than, you know, being excited about a product or something because of the advertising or commercial or whatever you see and you go out and buy it and it’s, it’s not what she expected. So I think it’s great. I think it’s great in the fact that people, you know, word of mouth, especially with social media and stuff, is going to be incredible. I mean, how many times are you on Facebook or Instagram or something and people are talking up a product and then you get, you know, a hundred comments from other people asking about it. Right. Um, yeah. Good. Yeah. Yeah, it was, it was interesting. Like I said, there’s much more of the article and if you’re, if you’re, you should go of course
Phil: to go to fast company, um, and, and, and check it out. But, um, yeah, it was, you know, and kind of retrospect, like I said, was it really even surprising to hear that? But it’s something I need to remind ourselves at times that, you know, instead of just trying to throw it, like she said, quit throwing so much stuff and trying to take another angle at, at producing the same thing. I mean, if it’s, you know, people, people respond to really great things and, and she’s right with, with, with the nature of, of the way things are communicated nowadays. People will find you in, in a vast amount of ways, you know, make your stuff better, tell better stories. Um, you know, and I think, I think it’s definitely a projects you further, you know, so
Jeff: from our point of view, if you have a great product to start with or a great service, our jobs are so easy and fun, you know, and now we can concentrate on highlighting those great products and services and have fun doing it instead of trying to cover it up with a band aid. Uh, you know, I don’t, I don’t think we take on very many clients if I don’t really think any clients that we don’t believe in their product or service. So
Phil: yeah, I think this is great. Well then she, she not to, I’m not going to beat that horse or either, but, but she did talk about really in our Kobo, it just, the fact with the Internet that I think people now, nowadays, because the Internet is now becoming more secondhand or not second hand, second nature, that’s the better terminology there is that I think people just, it’s a given that things are interconnected, you know, from actual physical product that there is a Facebook page, there is a, you know, there’s, there’s these things out there that if they see something and then whether or not they actually engage with that in the moment, I’ll, you know, when they’re doing whatever, if it’s something that’s interested them, they’ll, we’ll find it because they believe it’s out there and more, more times than not it is. Right. So, um, so that stuff’s there. It’s just how do you then make that better? How do you make that story better? Um, so that when people do engage with you it’s, it’s more impactful, you know, so, so by debranding she’s, she’s just saying, you know, kind of boil things down and get, get to the heart of what your, your, your pieces and they’ll just put things out there for the sake of putting it out there or you know, make continuously make yourself better, you know, your brand story better. So um, oh, kind of cool. Kind of cool.
Jeff: Yeah. I’m thinking, I’m trying to give him think of an example that we could give for this and I keep going back to local restaurants, local here but local anywhere that you hear about them, word of mouth you hear, you know, and people are basically come branded fasteners for, for those restaurants and now their job is easier when it comes to marketing and advertising. Now they can concentrate on, I don’t know, maybe a new product, a new dish they have or you know, some kind of band that’s coming in or something like that. They don’t need to, they don’t need to tell the whole story anymore because everybody else is doing it for them. Because they love their products so much and you know, whatever. If it’s a restaurant, fresh ingredients or you know, whatever it is. Um, I love this. Yeah. Yeah. Thank you for reading.
Jeff: I think. Thank you for the salmon. So anyway, what else? What else are you working on? Any reading, Fun, anything going on? Well, I am working on stuff, but I think what’s exciting me right now is what’s going on right outside of our window here. Um, oh, do tell. Yeah. Well you could just look, but we’ll tell them the radio audience we, for those of you that don’t know, we’re in Duluth, Minnesota, which is on the western tip of Lake Superior. And every year we have grandma’s marathon, which no, it’s not a bunch of grandmas and grandpas running, which definitely sounds like yourself though. There’s sound, there’s sound, but it is a, it is a pretty big marathon. I think it’s a qualifier for a lot of the bigger, bigger marathons and everything too. But you know, when, when it draws the amount of people that addressed to Duluth, Duluth likes to spruce the joint up a bit.
Jeff: So, you know, just coming into town, there’s all kinds of roads that are closed under, you know, repairing them or, um, repainting the lines and planting flowers, water and flowers, all of that. And, um, I think, I think we must be within a couple of days here of my favorite time of year is when they repaint the grandma’s marathon finish line, which is right outside of our window. And one thing I’ve talked to Jeff about that I really want to do someday is I want to take pictures of all the people that are pretending across the marathon. So it’s either they’re doing a selfie of themselves running across, you know, like got a little pose, like they’re crossing the finish line or somebody else is taking the picture for them. And it cracks me up that they’re in jeans and cowboy boots and yeah, yeah. I love Duluth sweatshirts or something and, and they’re, they are crossing the finish line.
Jeff: So I, I’ve taken pictures of people doing that from, from our perch up here, uh, above the finish line. And if it can be really fun to do a series of it, but yeah, blog posts or something that they kind of help them make an annual angle thing. What about a, you know, photo releases. I’m not going to run down there and we’ll just blow them out. We’re split on their faces on Photoshop. It’s a good idea. So anyway, um, grandma’s marathon’s coming. That’s, that should be fine. Yeah. You’re on fire. Yeah, I think, uh, I think we should be around for that. Okay. You’re gonna run it? No, no. Oh, my wife, my wife is doing the half marathon, so I’ll be in our office drinking bloody Mary’s watching and cheering her on. Can I come? Yeah. Well I think we shouldn’t make a party out of it.
Jeff: Make a second annual party. In fact. Nice. The belly up, belly of bloody bar. Oh, belly up. All right. I’ll be here. Cool. All right, well we won’t worry anymore. Uh, with our stick. We’re gonna get going here and got stuff to do too. But, uh, anyways, uh, I hope you like it. Uh, we’re gonna continue to do to do this. Like we said last time, uh, just more of a fun thing to talk about, some things that you find along the way, and hopefully it’s useful for you. Uh, you can find us, of course, creative arcade.design, uh, online. You can also find us on all the social media, uh, channels out there, uh, typing creative arcade. I’m sure you’ll find us. And, uh, yeah, until next time. Well, I think one thing we should add to that is if you have any topics you’d like us to discuss, um, that would be, that’d be helpful. Yeah. So I’m to fill fill it creative arcade APP design. Well, thanks. Are you sending me to Jeff ad creative arcade.design too? All right. Have a good day. All right.
Speaker 1: Bye.
