On the 8Bit Podcast Episode 12, we, once again, discuss change. This time a good discussion about changing one’s website. The reasons why and when it makes sense and also when it does not. Some of the reasons that we touch on are:
- Website is not responsive/mobile friendly.
- Current usability and the user experience is not good.
- Not easy to update or no content management system (CMS)
- Lack of or a change to the website content strategy.
- Site should not have a business card mentality – create a lead generator.
- A brand identity change.
- Your competitors have made a change and get it….and you don’t.
- Your analytics says you should: bounce rate, bad page rank, etc.
- You have a desire to add e-commerce.
- You have many third party softwares running and bringing it in-line.
- You may need an intranet or internal audience have needs beyond your current site.
- Site vulnerabilities – staying ahead of hacks to the website.
