We see inbound marketing as the core base of a healthy digital strategy online. Layered with channels on top of this strategy to engage, the two would work hand-in-hand to start a conversation across many demographics.
From our inbound partner, Hubspot, the best way to explain inbound marketing is the following:
“It’s an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
Inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your organization and its offerings, where they naturally want to be. By aligning the content you publish with your prospective persona’s interests, you naturally attract inbound traffic to your organization that you can then convert, close, and delight over time. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
At Creative Arcade, we refer to inbound marketing as “rocket fuel”—when implemented (or slowly burned) over a length of time, you will find your engagement and visits much higher than when you started. Much like taking a rocket into space.
What makes up the journey? There is definite work involved and we like to remind clients that an inbound strategy is definitely a “marathon and not a sprint”. But the long-term results are what we are after and holding steady on our course for. This includes a staged set of actions that make up the full journey process.
Attract
Convert
Close
Delight
In our next blog post, learn more about the Attract phase and its role in the Inbound Process. If your would like to know more before our next post, feel free to let us know.
