We’ll make this short and sweet. Content marketing is not the same as inbound marketing. Content marketing is a SUBSET of inbound marketing. And that’s pretty much all you need to know.
It only took you 10 seconds or less to read that, right?
Now, just to elaborate a bit more to satisfy those who appreciate the longer blog post, we’ll explain why:
Inbound marketing is the methodology of attracting, engaging, and delighting consumers through relevant and timely content.
Think of it this way:
- Content marketing = a message
- Inbound marketing = how the message is conveyed, shared, targeted, delivered, the medium used, etc.
As you can see, inbound is a bit more in-depth than content marketing—BUT, we should mention that content marketing includes ALL content. Whereas inbound tends to emphasize more inbound content (obviously), content marketing includes both an inbound and outbound approach, which looks like this:
Inbound
- Blog posts
- Video
- eBooks
- Social media posts
- Webinars
- Infographics
- Microsites
- Newsletters
Outbound
- TV/Radio ads
- Cold-calls
- Email marketing
- Newspaper advertising
- Direct mail
- Billboards
Okay, now you know everything you need to know about the difference between content and inbound marketing. But if this post was just a bit too short and sweet, or if you’re interested in learning more, connect with us! We’d be happy to help.
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