We’ve been a HubSpot partner for years. Since we’ve added this platform to our arsenal, we’ve adopted a more well-rounded approach to modern-day marketing. HubSpot pioneered the Inbound methodology, creating content that helps the customer, not harass them. Beyond being ahead of the game, HubSpot is a customer relationship management platform that, to put it simply, just makes life easier.
How? There several things HubSpot brings to the table. Its biggest selling point to us is having marketing tools all in one place. We can create a blog post, schedule it, and watch the analytics all with one platform. HubSpot plays nicely with other CRMs and tools, too. Which means you can integrate all your workhorses into one handy, well-organized barn, we mean, place.
How else does HubSpot benefit you? Let’s take a look.
Buyer’s Journey
The buyer’s journey is the journey your buyer takes. Pretty straightforward, right? It covers everything from initially learning about your business, to engaging with the sales process, to turning into a customer, to promoting your business through positive word-of-mouth.
Growing your business requires understanding your customer buyer’s journey. It should be the most streamlined experience. You want your customers to easily find your business, purchase what they need, and tell their friends.
To accomplish this growth, companies often lean on a diverse set of marketing and sales tools. Here’s where frustrations can occur. Different departments report different numbers and information gets miscommunicated, meaning coordination and efficiency suffer. With a single platform like HubSpot, teams work together seamlessly because they’re receiving the same information from the same place.
Friction or Bottlenecks
One way HubSpot benefits your business is by removing friction or bottlenecks from the buyer’s journey. They’re obstacles, like checkout cart malfunctions or not receiving a promised follow-up email. It’s anything that weakens the customer experience.
There are so many bottleneck possibilities. You could be pulling in a lot of web traffic but very few conversions, or you have many qualified leads but your sales team is missing them. Data exchanges and knowledge can also cause friction and misunderstandings.
These small inefficiencies add up. One of our jobs, enabled by HubSpot, is to find and fix friction through a unified CRM.
Customer-Facing Teams Collaboration
Maybe you only have a marketing team or maybe you have the full gambit, sales, marketing, and service. No matter your business setup, all of these groups have one thing in common: they exist to help the customer. On top of that, they’re the people who are customer facing. By bringing all of these customer-facing teams into a single CRM, you build better communication.
HubSpot was built with great communication in mind. It opens a dialogue between any or all customer-facing departments. It enables your teams to collaborate and ensure a smooth hand-off of leads and customers between them. They can all use the same tools to accomplish the same goals. This not only makes their lives easier, it makes the whole customer journey easier, as well.
Word-of-Mouth, Referrals, and Promoters
These three terms are powerful marketing tools. They happen whenever someone is delighted by your brand and share their positive interaction. Maybe it’s leaving a review or simply telling their friends. This a very efficient marketing tool because your customers are an unbiased voice sharing your story. Great word-of-mouth can lead to significant growth.
You can’t control what people say so how is it a marketing tool? When you start looking at delighting customers as a key marketing strategy, you change the whole buyer’s journey. People who enjoy your brand experience will attract others to engage with you. Therefore, generating leads and propelling the flywheel.
Flywheel
What is the flywheel? At its most basic, a flywheel is a circular device that stores rotational energy. HubSpot’s philosophy is to treat the flywheel as a model for business growth, not a funnel.
Flywheel > Funnel
- The buyer’s journey is circular not linear. Happy people lead to new leads, propelling the flywheel.
- Friction is a problem for mechanical devices and the buyer’s journey. Frictionless movement is faster movement.
- Funnels make sense for marketing and sales, but not for service. The flywheel is more functional for all teams.
Since partnering with HubSpot, we’ve embraced the flywheel model. It represents your business and the buyer’s journey better. It inspires your team to see the value in each other and offer the best experience to your customers.
A Better Way to Serve
As you can see, HubSpot has a lot going for it. It single handedly saves you time and energy, solves communication gaps, and makes it easier to see what’s working and what’s not. We’re seasoned HubSpot partners and love sharing the flywheel model and inbound methodology with more people. We highly recommend adding it, it’ll soon become your main workhorse.
If you’re interested in learning more, we’d gladly talk your ear off or help you start a trial.
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