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The 8Bit Podcast Episode 008 – Is Outdoor dead? – Creative Arcade

8Bit Podcast Episode 8

 

Is outdoor dead?
We are back in the car and driving down a long stretch of Minnesota roadway with many outdoor boards and we discuss what makes them work, how some are not a good use of resources and what it means to your brand in an integrated plan. Brand building versus promotion and when it makes sense to use outdoor to your advantage.