Creative Arcade 8Bit Podcast – Episode 001
In our first episode of the Creative Arcade – 8Bit Podcast, we introduce ourselves and discuss our struggles in choosing a name and why we spent a lot of time in the process. From the high-fives and domain purchases, to the realization that our ideas weren’t the best choice. We also tackle the Instagram rebrand and talk about last year’s Google rebrand and why we feel they deserve more love than they have received. And much more.
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Transcription
Jeff: [inaudible] [inaudible] [inaudible] [inaudible] [inaudible] [inaudible]
Jeff: [inaudible] recording [inaudible] idiots. Well that’s fine. I mean that’s really a lot of work. Stick is right. I mean, Joel, hey, how’s it going? This our first episode of the creative arcade, a podcast that we’re going to call the eight bit podcast. I’m Jeff, uh, partner, interacted director here to add creative arcade and I’m Phil partner and creative director, a creative arcade. He’s the man with the master plan. Yeah. So, Hey, uh, thanks for joining us. This is something we planned on keeping a to do periodically just for fun, uh, uh, just to explore and a and talk about some things in design, marketing, things that interest us, which is vast and I don’t know, we’ve talked about things, the stuff.
Phil: Yeah, I think so. I think today we’re going to talk about is where we came up with the name creative arcade and what it means to us and why we think you might like it.
Jeff: You as in the, as the listeners at home here.
Phil: Yeah. Yeah. I was looking at you and I said that really meant
Jeff: look at each other a lot during the day. Oh, I know. Sure. A big standup desk and eat lunch together and it should we start over at all? This is the stuff that dreams are made under. This is, I just heard lots of people simultaneously clicking off of work probably. But I think that’s part of the allure of the orders at the right. How do you know if that’s the right word? I think it’s good, you know? Yeah. And also so the creative arcade. Yeah, it took, I mean it took us a long time to reach that you know, who we are as a, as a or who we want to be. When your first started out working together, um, I know it was kind of a, okay, that’s great. We want to do something together as a team, um, and start this business together. Uh, but we’re like, you know, what do we call it and what makes sense. And I don’t know. We had a lot of, a lot of meetings, a lot of talking on the phone and texts about what the heck should we call this thing.
Phil: And we had lots of meetings and phone calls and emails and text messages and a couple of beers. Yeah I think it’s unbelievable. Va the amount of names that we, we created in this list of a possible names or names that were definitely out. Did you, did you ever keep it
Jeff: that list by the way? Cause I mean I think I got rid of the mountains of texts but
Phil: I, I think I still have the text messages and some of the emails but um, I really have to look back and through my notes, but I think I have the written stuff as well. So I mean there were some that, I mean I remembered laughing hysterically at like how does those words even finance again after, what does that even mean? And there is the flip side of that where there we’d come up with a name, were high fiving each other and we thought we came up with the greatest name and the history of earth. And wake up in the morning and bought the domains already the night before. I was going to say, what, what, what are we thinking? How many domains? And we now own that we’ll never use, we have dozens and dozens of domains for great creative agencies. So if you’re looking to start your own creative agency, consultants, sell them Teesha totally sell them. We’d make us lunch. She didn’t. So I think creative arcade was one of those names that we said. And um, well I think, I think I may have mentioned it and you said, well, I don’t hate it, I think was kind of your first reaction. Yeah, I remember maybe not right away, but somewhere
Jeff: earlier in the process was something that we, we really light and we’d never said, no way. We’re not doing that. But we never were like, oh yeah, that’s totally it. You know what it’s more like, whoa, that’s fine. What else? So he
Phil: uh, yeah, so I think it was a matter of weeding out the bad ones and then we just kept coming back to some of those core ideas we wanted to do with this business. And, and it just kind of stuck and it really fit. And I think, um, we should probably explain how it fits.
Jeff: Yeah, I mean, well and that, you know, that before we even get started with that, I remember, you know, we course right away you always want to like, okay, what are all the negatives around this submits? It sounds cool, but what are people going to think? And it’s easy to kind of get, you know, I don’t know what’s the right word for it. Like put it off as a, that’s maybe not the right thing because of x, Y, and z. But you know, maybe ab and C is good reasons for it, but x, Y andZ is why we shouldn’t do it, you know? But um, you know, and a lot of that was obviously the word arcade, I think ball out of the thoughts we had was, well, if we’re in business awhile or that you’re going to have parents dropping off their kids with the, with a roller quarters or 20 bucks looking for total
Phil: it in two hours, honey. Yeah. Right. So I know that was one of our, probably our biggest thing is just the word arcade. But I think, I think one of the other things we thought too is our, I think our current clients, they know us, they respect our work, they, they know how we are. Um, you know, with a customer service aspect. But what about those all, what does that mean? I just told Jeff to make sure his phone was off and I think I turned mine on. Phil has the coolest, it’s the uh, Mario Super Mario brothers. Yeah. Ringtones since they’ve owned a cell phone. I think you have, as long as we’ve known each other, I think I always remember and change it a couple times. And then I have no idea who’s calling. I think it’s somebody else’s phone. I always break out into like my fake Dj dance where I’ve gotten my headphones up in my ear and I’m scratching a record and I’m like, what we’re doing right now.
Phil: So, yeah, back to that, I think the potential clients was something we had a little concern about it. You know, if people hear that name, are they getting to really understand the breadth of what we do and what we want to offer and where we’re going with this business. And I think we thought about those negatives and thought, you know what, I think there’s enough positives with this name that we can get past that. And I think other people will see past it as well. And hopefully someday, I don’t know if it’s happened yet, but I hope someday to it’s just, yeah, creative arcade. It’s that people don’t even think about it. It’s just to who we are. And whoa, I think the air conditioner just turned out totally did. I can actually hear
Jeff: in my head think that makes sense. Yeah. Um, no, and that’s, that’s the thing. I mean, the more the mortar we started to kick around like what we wanted to do and how the and apply, the more it means more and more sense. And, and, uh, you know, I’m, I’m, I’m probably the fact that we didn’t just glom on and the first thing or first couple ideas that we did have, I mean, there was some, there was some kind of cool ideas that we had, but, but nothing that ever, you know, like you said it would, we’d sleep on it and the next morning you’d be like, that said to him his name ever. Why we were ready.
Phil: Well, and I think the fact that we didn’t want to play it safe either, I think there was a lot of safe names that we could have picked that, um, you know, I think when we were volunteering this name off of people, most people had a real positive feedback, but there were some people like, why aren’t you using your last name server? Why aren’t you calling yourself a agency or, well, and with our weights, uh,
Jeff: who knows, we might kick the bucket Sunday and then I’d just stuck with Davidson something or you’d be stuck with something. And I don’t think either one of us would, you know,
Phil: that Nice. It’s not what we wanted. Right. So I think some of the reasons we did like the name, I think, um, we really believe in that power of play. And I think Jeff, you can explain that and why we chose that aspect. Well, I mean, I mean basically basically,
Jeff: and I don’t want to make the song cliche, but I mean, I think for us it’s, it’s, um, I think a lot of, a lot of places try to think they’re innovative or, um, you know, they’re doing things that, that are different than the norm, especially in this kind of business. Um, and I’m not saying what we’re doing is groundbreaking, but I mean it’s, we’ve just always wanted to be a little bit more, um, I guess not by the book with it. I mean, we, we definitely do all the same things you’ve always done when we worked for other, in town and, and things in the past. But, um, but we’re not afraid to, to uh, check out, you know, what, what if we did this or what if we instead of always doing this that we maybe have wanted to do earth had been told to do in the past or, or maybe, uh, you know, seems to be the way to do it.
Jeff: It’s like, well, what about this way do we things or, or, you know, just that and how we work with their clients but you know, the other, and then the other side of that would be, um, things when we’re not working with clients is just, just their own curiosity. I think creatives definitely have either other ideas and other things that they think are cool or, or has some kind of, um, you know, inner working with what they do. And so you know, to be able to explore some of those things, I think it’s definitely worth, worth the time and effort to, to try new things to say what if we did this or that, whether you actually do anything with it commercially or whatever, you know, that, that, that skill or that thing you’ve learned by doing that, um, is worth it. I think it helps elevate our client work in general then as we learned that.
Phil: Yeah, I agree. And I think one thing I want to be known for is I don’t want people to think of us necessarily as just design group or advertise natives here, marketing or anything like that. I, I want to be known as creative creative problem solvers. I think we know our limits as well. So I think if people are clients or potential clients want to come to us with, you know, any, any problems they have in that, in that realm, I think we’d love to be able to solve them. And if we can’t, we, we know our limits and we can rely on maybe some of our vendors or people that we’ve used in the past or some of our partners that we’re using or, you know, flat out just tell the client that we can’t do it. But I don’t think that’s, that’s not in our nature. I think we’re going to figure out how to do it and we’re gonna we’re gonna do it. Well, I, that’s, that’s the idea.
Jeff: Yeah. And I think when you, when you think of being innovative, I think, I think there’s, there’s different levels of that. And I think, I think when you, when you’re willing to try a new thing or, or apply different skill is something, I mean you haven’t done before and maybe do something different. I think there’s, you know, it could be something as simple as just a, you know, a specific technique and some of your work, it could be branching out and, you know, making this or, or making this kind of product or, you know what I mean? I think there’s, I think there’s different ways to heck, I mean we’re not that podcasting than they knew, but for us it’s, it is new and I think it’s just showing that we’re willing to jump, dive in and do that. And I think again, this idea of playing around with, with an idea and producing something and then seeing what sticks, what doesn’t, what we’ve learned from it, and then how do we use that going forward. Um, you know, in our work and for our clients. So anyways,
Phil: well in addition, did the power of play, I think that the reason creative arcade works, the arcade part of it is Jeff and I both, you know, went through schools that taught a lot of fine, you know, in addition to the design. So we were taught some of those traditional techniques and things like that. And we were, we were both at other agencies where we did a lot of, um, very traditional advertising and things like that. Hold on, I Mexican and moved here. Oh, I was just checking. Make sure it was on. So a lot of those traditional things you can think of as, you know, skeeball or are those kind of type games where we definitely embrace all of that. But we also want to be cutting edge and you know, as we grow, we want to get more so to that side. So you think of some of the brand new games that come into an arcade and they’re sitting right next to a ski lodge machine. But it works because you know, people come there for different reasons and I think it just shows the, hopefully eventually the breadth of what we can do is we can offer, you know, all those types of things and we believe in all of those things. So that’s another reason I think the arcade potion works.
Jeff: Yeah. Yeah. I mean definitely, you know, from an umbrella kind of thought process. I mean that’s totally it. But even if you start to get really detailed and Irv, some very specific medium, there’s obviously a lot of things under that that you can also branch out to. So I think it’s kind of, you know, it goes on forever with, with, uh, with what you can do. So, and that’s just a little bit about kind of our thought process and kind of the culture we want to build here at creative arcade. I think it’s just, again, that power of play and I think it means a lot of different things potentially. But, um, it’s just something that every time we’ve thinking about a decision we’re making as a, as a business, um, trying new things are always like, well, does that fit into our kind of idea of, of play and we’re going to learn from it and what can they look after our clients? And that helps us, I think a lot of times decide if, whether a decision makes sense or not. So, um, so I think we’ve used it a few times. I think it’s a good, a good kind of, um, positioning if you will, and if it’s really a true position for us, but it’s definitely a, uh, an ideal that we feel good about and, and has helped us, uh, help us learn some things. So, yeah.
Phil: So, yeah, I think it, you know, like you said, I think it has already creeped into to our work where we’ve been asked to do a couple of very traditional type projects for our client. And we thought, well, I think we should probably shift over to this medium or this, you know, idea and stat and it’s really grown that client for us and they’ve been successful and they’re very happy with what we’re doing. And you know, now we’re continuing to do more of that work with them. And um, we’ve seen that with a couple of other things too.
Jeff: Yeah, yeah, definitely. Definitely. Um, so anyways, um,
Phil: I think one thing I thought was really cool and not to go into all the techniques and everything that we’re planning on doing, but um, uh, I was in Bemidji a couple of weeks ago at the Bingi State University and they are starting to get it, they’re starting to get into some virtual reality and so they had some, here comes the air conditioning. Yeah, there’s education again. So they had, they had some stations set up where you could test out some of some of this technology and it, it’s, you know, it was very, um, I don’t know how you say it was, it wasn’t like revolutionary or anything like that. It was pretty basic what they have, but wow, it’s just kind of mind blowing and not that that’s the next thing where to jump into, but I, uh, I think there’s definitely potential in that kind of thinking and
Jeff: I think you’re going to see more and more of that. It’s already, you know, ever since the oculus rift and those types of hardware packages have come over the last couple of years. I know they were kind of the first with Kickstarter and final Facebook’s kind of glommed on with that. But, um, there’s already a lot of applications for that that, that are already kind of starting to be looked at. And I think you just going to see more and more of that, that kind of thing. So I think, yeah, I think if, whether we want to or not, I think that might be one of those, those potential growing, uh, types of mediums, um, in the future here. So,
Phil: yeah, I think that that is one of the things I was able to try and in addition at the, the expense is coming down and something that other things. Yeah, I tried the, I think it’s, is it Samsung where you stick your phone into the [inaudible]
Jeff: the goggles and I was able to try that and cardboard or whatever know there’s this one wasn’t a good one. Yeah, there is a cardboard version of it, but this one was, you know, hard plastic, but it was, you know, a $100, um, piece of hardware and a, or I don’t even know if it’s hardware, but, and you put your phone in there and boom, you’re here looking at, uh, some virtual reality type stuff in it. It’s very interesting. Yeah, it’s, it’s, it is interesting. I mean, for me, I mean personally I on that like, oh, I’m going to try on these big gigantic goggles. But when you started thinking about the application, it’s something that maybe it’s not for me, but I think, I think for a lot of people that might be one of those interesting ways to again engage with, with the whatever that is, you know, kind of content.
Jeff: So it’s Kinda cool. Yeah. As soon as people start figuring out how to monetize this for their own business, I think there’s going to be a big spike in it and the technology’s only going to get better and cheaper and it’s going to be a lot more mainstream. And yeah, it’s, it’s common. I’m sure it’s, I’m totally sure, you know, one other thing too that we’re, we’re doing, you know, we’ve been doing a lot of different things with, um, and actually this is a simple thing. We want to get a sign outside of our, uh, our building here, uh, with the creative arcade logo on it. And, but we don’t want to just do a flat plastic type thing. We want him to see wake wall. If we want to be kind of cool is if you could kind of cut something out, make a little more three dimensional, really beautiful color and just pick it really, I don’t know what the word is for it. A kick ass I guess for lack of a better term. But um, there’s a product called the x car, but I think that we’re gonna I think we’re going to try and buy that army. You know, I think, well it’s
Phil: easy to try it. Just hand them money and they hand you a nice car, the next card and then you go. Cool. Yeah, I think, I think it’s definitely something we’ve talked about and probably on our radar very soon here. And friend of ours, a friend of ours,
Jeff: another agency I know, he has one at home and he’s done some pretty awesome. What would you do after that? Okay. It’s Ken, Zach Kovich for those and know him, but um, oh, hey Ken, if you’re listening, I mean, cool. I mean we really like what you’ve been doing with that stuff. I think we’re going to, you know, we’d like to see what he’s been doing with it. And it’s funny, it’s, it’s a, it’s, it’s one of those cool like bridges between design and, you know, from a graphic standpoint and type biography and all that. And how do you take that? And I’ll cut, cut physical three dimensional would objects out of it and put it together and something else. It’s kind of interesting font and you know, and even with a, from a marketing standpoint, you know, what does that mean even for, you know, someone that made me as a product or some kind of packaging piece and I think there’s definitely, you know, a time where it’s, you know, spending on something like that to see, well what does that mean for a potential client?
Jeff: And, um, so I’ll worry. We’re going to try that. I think out soon. Um, kind of interesting concept, putting on some wood and some typography and little paint and I know whatever else. Then we’ll have a sign. Hey, that’d be nice. Yeah. We’re, where are you guys located? Or probably Angie’s to canal park where you’re the do it sites building sites building, right? No, nope, nope, nope. You are doing packages. Yeah, that’s right. But I do the sites, right? Yes. But we’re not into it say’s anyways. Um, oh, we’re going to do that. I think it’d be kind of fun, a lot of definitely sure that at some point. So, um, but anyways, um, well there’s someone flying by on their bike or something outside.
Phil: So I think they said, you know, as their [inaudible] podcast, I think it’s all over the place. But I think that’s, I think that’s okay. That’s, that’s probably the way this thing will go because, you know, we’re just doing this for fun and we want to let you know what we’re up to and you know, some of our thoughts. And I think one of the other things we wanted to talk about that, you know, doesn’t really have anything to do with our name mate necessarily was the Instagram rebrand.
Jeff: Yeah. Internet lost her mind last week. And I remind me when the Google thing happened last year. Everyone lost their mind too. But, um,
Phil: yeah. So what do you think of the new Instagram brand or identity? I personally, I mean I, Aye.
Jeff: Aye. Aye Let, well number one, I love Instagram. I, it’s funny, you know, Instagram burrowing long time already, even before Facebook bought them. Um, and I know I was kind of a, uh, favorite by a lot of young people and, and I, I had joined on right away, but I didn’t see the lawyer right away and I don’t know about two or three years ago, I just Kinda made a concerted effort to, to kind of start using it a little more and searching out some like, you know, their little brands and things I follow and artists and stuff. And the more I started seeing the, what they were doing and then I was like, oh wow, this is really cool. And at that time I think I was really crazy on Pinterest, which I still am too. But I find Instagram just to be, I don’t know, it’s one of those kind of like sit down at off times of something to do and just kind of flip through and just be you.
Jeff: Every time you kind of um, swipe up, it’s like a new experience every time of oh look at this cool thing and look at this today. You know, so, but anyways, as far as their, their rebrand, um, I personally, I mean I like it. I do like a lot of, uh, the new pieces to it. I think it does kind of give it, uh, you know, from where they were to where they are now. I think it was needed to kind of do something that was a little more updated, um, personally, whether it’s the right thing or not. Um, there’s elements that I’m, I think a lot of people are just having problems. There’s a lot of elements to it that I think you basic told in design school and stuff you never do. And they did it. But yet I also think it kind of works for them, like with the gradient and stuff like that. But others just are like, no way. That’s something you can just never do. I don’t know. What do you think?
Phil: Well, I think you’ve, you’ve looked into a lot more than I had. You done a lot more, uh, read a lot of articles and stuff about it where I, I didn’t even know it’s happening until after the Internet lost its mind. I kind of, yeah, kind of known as what was going on. And my first reaction is I didn’t, I kind of thought the logo. I, I was a joke. I really, I really didn’t think that was their actual new logo. And I think not that their old logo was amazing and great and I just think it’s one of those things that I just grew accustomed to seeing and, and not knowing the changes come in and just seeing the change. I was kind of, I was a little shocked and I think what you said about the gradient is probably my biggest problem. Um, you know, I tried, I tried to keep gradients out of logos and a lot of that is for the reason of reproduction and you know, I’m more on the printing and embroidery, all those kinds of things where it doesn’t work well. Instagram doesn’t have most of those worries were they’re more, you know, internet or app based and you don’t have to worry about reproduction. So I give him a little credit on there, but I, I just really don’t like recanted either. So I mean it is, I mean
Jeff: it definitely stands out if you look on your phone and if you’ve had the update that definitely stands out. Like I’ve got all my social apps kind of grouped in a, in a sub folder on my iPhone and boy has the first one you see every time. Um, just because of that bright green grid background. But, but then too, if you look at their, their user interface, you know, what, you went to more of a black and white, I mean with Lt Gradient, it’s, it’s very, very minimal. I give it that, but, um, I don’t know when it kind of has this futuristic feel to it, it’s almost like a step a little bit in, in, uh, especially as they kind of have new new things are doing with their video in lengths the video and the new features are going to do now. And I’m sure in the future I thought, I dunno, it kind of has a, I think kind of a next and next generation feel to it, but, um, well, and you have something there in time with the interface.
Jeff: And we did just look at the site on, on their desktop. And I think seeing it just in black and white and in very simplified, I, I don’t mind that nearly as much. I think that one is, is much more appealing to me. It’s so, I guess, um, in one version I like it and the gradient, it’s just not for me, but I’m not, I’m not gonna lie that in a month from now, I’m going to completely forget we had this conversation and when I go on my phone, I’m going to go right to it. And not even think twice about it. So it’s just going to grow on me and I’m not, that’s what it is. I will see is it is quite a jump from where they were though. Whereas like the Google logo last year, a lot of people lost their minds too about that and saying, well this is, there’s no thought behind it or whatever.
Jeff: But really thinking about Google and what they’ve already established and what kind of brand equity they already have built up into what they had and where they kind of went, you know, to go a totally different than what were they were I think would’ve been a big mistake. And that’s why I’ve always, since day one, like the Google rebrand, because I feel like it’s a kind of a compromise step. And it did unify a lot of their, their products and stuff in a way that, you know, it was different enough but yet, um, was still unifying and the whole system. And, um, I think, I think as time has gone on, and I think as people who have used it, I, you don’t hear about it much. I mean, I’m sure it’s still, people still hate it, but I don’t know. I think for a lot of the reasons I originally liked that I like even better now, you know, so, so between the two, you know? Yeah, I think Instagram’s is probably a little bit more why we got some nice floors here.
Jeff: Um, and it was just, it’s for me, I like it. I don’t know if I’m, I’m not a hundred percent jumping up and down over it, but I definitely don’t like hate it like a lot on the people. This week we’re going crazy and last week we were going nuts about it. Well, I think if you look back at what you were just saying about Google’s rebrand of their, their logo, it’s, it was more than just the, just the one logo. It was just like you said, they’re all of their, their solutions and their sub brands and things like that, that we’re a unified where on the general surface, most people probably didn’t know they had all those products or that they existed, you know, and, or looked into it. So I think as an overall, I really, I think that they made the right move there for sure.
Jeff: Yeah. Well, and as a tech company, I mean it’s definitely, like you said it, it is mostly a mobile and it’s an online brand. It’s not like, I’m sure, I mean, obviously they’re going to have times are going to have printed pieces and they’re going to help maybe merchants, stuff like that. But, but when you really boil it down to who they are as a company and what they provide as a service, you know, I think they can get away with some of that stuff that maybe you weren’t, you know, traditionally told to do, but it doesn’t make it right or wrong or different. I don’t know. But, um, yeah, there’s definitely parts they like, there’s some stuff I think could have been better, but I think overall, I personally like it. But, um,
Phil: well let’s, let’s tie this whole thing back together now and let’s talk about the creative arcade name and in our actual logo and what inspired us to do that. And, and some of the other things, like eight bit labs that we’re currently doing right now. Well that’s good. That’s, yeah. I mean, so she could segue. That’s a good segue to Phil. Nice. Thank you for asking. No, um, well yeah, I know like that was the next thing. Obviously we came up with, with creative arcade and then
Jeff: I was like, what do we, what’s going to be our look and feel and what makes sense. And you know, I think we definitely wanted to, um, be simple. I mean, we both have that kind of design sensibility of kind of simple and, and um, and I don’t know what the word is, not necessarily bold, but I think we’re just, you know, clean lines and, and very, um, very thoughtful and using, using what we have to our advantage versus trying to do too much. Um, I know what the word arcade though. We did feel like we almost had to have some sort of all modge, if you will, to, to, uh, to an actual video gamer Cade. And
Phil: it was, that was a big balance right there. Yeah. I think another, going back to one of the fears we had that we didn’t even know we had until we told people the name was when we told people creative arcade, I think, I don’t know, probably nine of their first 10 people I told, they said, oh, do you have a bunch of old school arcade games up in our office and advantage all the time. Right. I think that’s, that’s really subsided. I don’t, I actually haven’t heard that one quite awhile now, but we took booboo that go the other day. We should put, we should, uh, post the link to that. It’s a family guy episode or they play a technical, it’s fantastic.
Jeff: It’s pretty good. Ah, no, but so yeah, it was just a lot of exploration into elements of games, but, but boiling it even down even more than minimally to, you know, some of the classics like Pacman instead, if you look at some of their, like the pathways and stuff, they’ve got this kind of colored, um, uh, line art and stuff. And so that’s like, you look at some of our lines and stuff, they’re just kind of simplistic, basic lines and at different times they’ve, you know, they’ve got this curvature to it and kind of create these other paths, you know, based on if it’s an ad or on her, on her business card or, or any of that kind of stuff. So again, without going crazy, there was, you know, those elements made sense because it kind of felt, yeah,
Phil: like an old school arcade game without actually saying, I’m on our old school arcade game. And I think to really simplify that, I think the logo itself is, you know, it’s a little rocket ship. It has an eight bit, uh, technology it, which, you know, in real simple terms, basically it’s a big block, um, of color and you know, or an image made of blocks of color and you know, like actually looking very pixelated. They play a little old school video games. And I think we kept it to just that. Yeah.
Jeff: Like we could have done that to everything. You know, who does the words are no pixelated and you just no way we need to do something. And then we just took the negative space out of the A and all this looks like a rocket ship. And so it kind of was our one little,
Phil: and let’s not say that we didn’t try it. Explore all. Yes we did version. So remember the original rocket ship was just, it was just a triangle. Yeah, it was very simplistically. We had a, as we do with all of our logos that we designed, it was hundreds of different ELA, you know, variations on the same concept or, and different concepts
Jeff: or five different illustrator files with about 10 art boards on it each. And they were just packed with stuff and sketches and,
Phil: and I think, you know, we do this for a living and we help companies either rename or there are startups that are naming their company for the first time. And we help them do that and we help them create a logo and an identity and a brand. And we do that all the time, but to do it for ourselves. So it was, um, probably the hardest project I’ve ever worked on.
Jeff: It was, it was definitely not easy, but, uh, well then even when we got to the point where we’re like, okay, I like this, but you know, and, and when we started using it a little bit and to get some validation, you know, from, of course, friends and family always the worst because they’re always be,
Phil: it looks great, but then they like it or not, unless, you know, while we were doing this, we were starting up the rest of our business and, um, we were actually starting up another business who were involved with, which I think we’ll talk about in future progress. Right. But, um, so we had a lot of stuff going on at the same time here. And it was, um, it was not, I’m not gonna say painful, but it was a, uh, stressful
Jeff: for sure. It was definitely an into to really shift gears and really pour yourself into something like that and went off all the other things going on was a little bit difficult. But I mean, I, I still really like our, our luck. I, and I think a lot of other people did too, so. Right, right. Cause we’re not chasing it for awhile,
Phil: but I think the hardest, the hardest thing I had to deal with was we’re asking people to give us money to design them, a logo or a new identity or a new name. So I wanted to have something I’m proud of to share with them to say, look, we did it for ourselves. Yeah. Yeah. No I didn’t, I didn’t want to have something that was half assed and then say, hey look, we designed logos and yeah. Yeah. I mean it’s, yeah, the more and more I’ve, we’ve been interacting,
Jeff: if it’s more where we’ve been putting out the more and more I feel really validated and with our choice of our business name and, and where, uh, our identity up and where
Phil: I think it’s going. So, um, you know, high five to us ritual. No. Oh Hey, thanks. That was not a sound effect. That was a real high fives. High five man heard it in both mikes. Yeah. So I think, Jeff, I think we have a Kinda got all over the place with this a little bit there. First one. I think maybe we wrap it up and then, uh, I think we’re going to hopefully improve a little bit on these podcasts. Some of our topics will get better. We have to get a button bar or something and check some sound effects, right? So I think just hang in there and stick with us and hopefully we can give you some good content here in the future. And we’re going to try, we’re gonna try it. I mean everything. We’re gonna Blab on and on, and if you just want to put it on your ear phones and zone out, whatever, we’ll keep doing it. I think we really need to have some kind of a sign off that, uh, really resonates with the people. Yeah. What was like a Casey case and whether the case can, no, you’re old. Yeah. Anyways, have a good, a good recipe, folks. We’ll, uh, we’ll talk to you soon. Alright. Bye. Bye.
Jeff: Turn it. [inaudible] [inaudible].
