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Make Your Marketing Budget Go Farther: Assess Your 2022 Media Plan

Are you trying to make the most of your upcoming marketing budget? A good place to start is your media budget. We’re not saying chop it up with a machete, we’re just saying re-examining it can save you money. In this day and age, there are so many options to get your brand out there. […]

Everything You Need to Know about Buyer Personas

A strong component of any marketing plan is understanding your target market. But what is the best way to understand them? This article is dedicated to breaking down the who of our marketing strategy — meaning finding out who your target market is and focusing your marketing efforts on attracting them to your brand. The […]